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The first ever end-to-gate and fast-track airport experience<br />
service, KUL VIP Access, was launched at KL International<br />
Airport (KLIA) by Malaysia Airports signaling a resounding<br />
success in enhancing passenger experience and creating<br />
joyful moments.<br />
This service allows all international travellers a VIP access<br />
that incorporates limousine services, shopping and dining,<br />
exclusive deals, as well as escort, buggy and fast-track<br />
services. It will also incorporate the previously launched<br />
KLIA Premier Access concierge service, along with two<br />
other services provided by business partners, Plaza Premium<br />
Lounge and KLIA Express.<br />
Malaysia Airports Managing Director, Datuk Badlisham Ghazali<br />
announced that, "In conjunction with Malaysia Airports 25th<br />
Anniversary, we will be giving away 100 complimentary KUL<br />
VIP Access passes to passengers of Malaysia Airlines, Malindo<br />
Air and AirAsia throughout the year."<br />
Badlisham also said that this first-time collaboration with<br />
the three airlines to reward passengers is part of efforts to<br />
fulfill the company’s mission to create joyful experiences by<br />
connecting people and businesses.<br />
KUL VIP Access values between RM200 and RM800. Malaysia<br />
Airports has expressed that it wishes to expand the services<br />
to include pampering packages such as massages, manicures<br />
and pedicures. These additional services are expected to<br />
ease those on transit or always<br />
on-the-go travellers.<br />
Speaking during the launch on<br />
March 15, Deputy Prime Minister,<br />
Dato’ Seri Ahmad Zahid Hamidi<br />
said the new initiative supports<br />
the government’s target of 36<br />
million tourist arrivals a year by<br />
2020 which will translate into<br />
RM168 billion in tourism income<br />
for the country.<br />
Acting as the Committee on<br />
Tourism Cabinet Chairman,<br />
Ahmad Zahid also said KUL<br />
VIP Access will contribute to<br />
a higher tourist spending with<br />
passengers spending more time<br />
at the airport.<br />
KUL VIP Access – an airportairline<br />
collaboration – is part of<br />
What's<br />
C onverging<br />
Travel Like A King With<br />
KUL VIP Access<br />
the total airport experience initiative as outlined in Malaysia<br />
Airports' five-year business plan, Runway to Success 2020<br />
(RtS2020). The service serves as the umbrella brand name<br />
that promotes and combines the existing services offered<br />
by different operators and market them under one service.<br />
Previously, different operators had offered different services<br />
making it complicated for passengers to enjoy a truly<br />
seamless journey.<br />
With this initiative, passengers are able to enjoy the full suite<br />
of offerings through just one single-point-of-contact. This<br />
collaboration will also allow all parties to do cross marketing<br />
and co-brand in promoting this service. Thus, it will not only be<br />
beneficial for passengers but the airport community as a whole.<br />
Deputy Prime Minister, Dato’ Seri Ahmad Zahid Hamidi<br />
Transport Minister, Dato' Sri Liow Tiong Lai (sixth from left), Deputy Prime Minister, Dato’ Seri<br />
Ahmad Zahid Hamidi (seventh from left), Malaysia Airports' Chairman, Tan Sri Dato' Sri Dr Wan<br />
Abdul Aziz Wan Abdullah, Managing Director, Datuk Badlisham Ghazali (fifth from right) and airline<br />
representatives were present at the KUL VIP Access launch<br />
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