07.04.2017 Views

CONVERGENCE MAR-APR2017

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Airlines<br />

Malaysia Airlines receives IATA<br />

Fast Travel Green certificate<br />

IATA’s Fast Travel Programme<br />

ranked MAS on the usage of<br />

six areas of passenger travel<br />

which includes check-in, bags<br />

ready-to-go, document check,<br />

flight re-booking, self-boarding<br />

and bag recovery. Malaysia<br />

Airlines earned the Green<br />

ranking by meeting five of the<br />

requirements which are check-in, bags ready-to-go, flight<br />

re-booking, self-boarding and bag recovery.<br />

The country's national airline became the first Malaysian carrier<br />

to receive the International Air Transport Association (IATA)<br />

Fast Travel Green certificate.<br />

The certificate shows Malaysia Airlines' efforts in making<br />

passengers’ travel more flexible and convenient via its selfservice<br />

facilities.<br />

IATA’s Area Manager for Singapore, Malaysia, Brunei,<br />

Bangladesh, Sri Lanka and Maldives, Sunil Chopra<br />

presented the certificate to Malaysia Airlines’ Chief<br />

Executive Officer, Peter Bellew at a ceremony held at the<br />

airport on February 22.<br />

Bellew said the achievement marked a great milestone towards<br />

improving overall customer experience with the airlines.<br />

aims to bring in<br />

RM15 million sales from its e-wallet<br />

Firefly is aiming to generate RM15 million of sales from its<br />

online 'FY' e-wallet as it has already brought in RM1 million<br />

in sales from 115 registered accounts and across 1,000<br />

active users.<br />

Since its soft launch in December, Firefly Chief Executive<br />

Officer, Ignatius Ong said the e-wallet option is made<br />

available to provide convenience for customers in booking<br />

their tickets online.<br />

He said the airline recorded a softer demand in 2016 due to<br />

poor ringgit value. As a result, the airline's passenger target<br />

is 1.6 million this year compared to 1.8 million achieved last<br />

year. Firefly also reduced its fleet to six aircraft from 12 after<br />

recording only 60 percent load for its aircraft in 2016.<br />

On top of the prepaid amount, customers who purchase the<br />

e-wallet will receive value-added cash bonuses.<br />

The e-wallet is open for all individual<br />

purchases with expiration date for each<br />

category varying between three to six months<br />

from the purchase date.<br />

Ong said this was a strategy to move forward to entice<br />

customers and passengers to fly with Firefly.<br />

80

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!