You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Inspiration<br />
secondly, well-executed customer engagement strategy which<br />
made our P&C airport outlet a favourite among locals and<br />
tourists. The Champions Award for P&C at the Malaysia<br />
Airports Concessionaire Conference 2017 affirmed our position<br />
as the market leader based on customer service level and<br />
sales contribution per square feet. Such recognition spurs us<br />
to work even harder to retain the Champion’s title in the future.<br />
We would also like to state that Malaysia Airports has always<br />
been supportive towards its loyal partners. Developing trust<br />
and a win-win relationship between both parties are important<br />
especially in Malaysia Airports' effort in supporting and<br />
nurturing Bumiputra entrepreneurs in this niche industry into<br />
regional champions. In tandem with the rise of Japanese<br />
tourists in 1980s and 1990s and inbound tourists from China<br />
with high purchasing power in the new millennium, Malaysia<br />
Airports' tactical campaign in marketing KLIA as a shopping<br />
destination in this region has been instrumental to the growth<br />
of duty-free sales for the past 25 years.<br />
A MODEST AFFAIR<br />
We are celebrating our silver jubilee on a small scale. We<br />
believe in keeping a low profile over the years and allow our<br />
action to do the talking instead. We are grateful that we have<br />
been in business for this long and we pray that the established<br />
cooperation with Malaysia Airports shall continue for<br />
generations to come.<br />
On downtown retail, we will continue to seek retail opportunities<br />
in high traffic areas such as premium outlets and tourist<br />
attractions. Through organic expansion, we aim to be a leader<br />
in chocolate specialist retail in Malaysia. On the manufacturing<br />
side, in light of the Government’s increased budget allocation<br />
on food production and emphasis on downstream processes,<br />
we intend to jump on the bandwagon to capitalise on the<br />
opportunities from government agencies. At the same time,<br />
we are intensifying our production output through innovation<br />
and increased production efficiency. Given that food represents<br />
a huge chunk of our trading business, building on our own<br />
production capability can be seen as a way of managing the<br />
risk and exposure to currency fluctuation.<br />
Airport business is pivotal for the Group’s growth as it gives<br />
the Group the recognition and support from principal and<br />
business partners. Airport retail has been and continues to<br />
be a core business for the Group. As a pioneer and a loyal<br />
partner, we definitely look forward to the next 25-year journey<br />
with Malaysia Airports!<br />
FOR THE NEXT 25 YEARS AND BEYOND<br />
Our perfume and cosmetics (P&C) retail arm that specialises<br />
in world class beauty products is the de facto number one<br />
P&C retailer at KLIA with several high performing branches<br />
around Malaysia. The success of our P&C business lies in firstly,<br />
a capable team of highly-trained, motivated sales professionals<br />
who are recognised as among the best in the industry and<br />
DR Group Holdings Founder, Dato' Dahlan Rashid receiving the<br />
Chairman's Award during the KLIA Awards 2015 from Malaysia<br />
Airports' Chairman, Tan Sri Dato' Sri Dr Wan Abdul Aziz Wan<br />
Abdullah (left)<br />
89
Change language