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Revista Tinerilor Economiºti (The Young Economists Journal)

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Management – Marketing - Tourism<br />

pains.” 42 If we ad all the pleasures produced by an action and all the displeasures (in<br />

general, an action has consequences of both ways), and then we subtract from the sum<br />

of pleasures the sum of pains, we will obtain what is called „the utility of that action”<br />

(Mill, 1994). A correct moral decision is that which produces the greatest utility<br />

confronted by the possible alternatives.<br />

<strong>The</strong> decision in the public space is not based only on utility. <strong>The</strong> ethics of<br />

virtue or thinking style of feminist ethics (the ethics of care) may be other criteria taken<br />

into account in the decisional process. <strong>The</strong> deductive ethical theories gain a secondary<br />

role; instead the role of flair or of discernment is major. It is about an ethics of social<br />

consensus considered in analogy with the customary right or it is a „customary ethics”<br />

(Jonsen, Toulmin, 1988). For this reason we compare the new case with the example<br />

case using probable judgements of analogy.<br />

<strong>The</strong>re are not explicit rules for such analogical reasoning, but only the flair or<br />

the moral discernment of deciders, that is what Aristotle named phronesis (“practical<br />

wisdom”) (Mureşan, 2001). It is what in public politics is called taking a decision<br />

depending on an „incremental reasoning” (Lindblom, 1959), which supposes the using<br />

of analogy or similar public politics. An implemented public decision received the<br />

social consensus and gains at least practical credibility. Incrementalism offers a<br />

valuable continuity at the level of public politics and a certain type “of limited<br />

reasoning” which supposes the choice of the decisions depending on the goals already<br />

accomplished and tested in practice, which received the title of good practice due to the<br />

already accumulated experience.<br />

Another ethics applicable to the public politics and decision is that of virtue<br />

or a neo Aristotelian ethics (A.MacIntyre, R.Rorty). It is about a moral philosophy of<br />

the decision which is centred on human, not on action or rule. <strong>The</strong> interest falls upon<br />

the importance of reasons of moral action. <strong>The</strong> criterion for the public decision<br />

becomes „the moral sensitivity” (Rorty, 2006) of the actor implied in the process of<br />

public politics, a kind of empathy, of care for the other. In order to judge the moral<br />

deeds one does not need the great ethical theories, „a framework for the identification<br />

of the moral problems and for the reflection upon them” is sufficient. This framework<br />

supposes the existence of „four bunches of moral norms” (Beauchamp, Childress,<br />

2001), constituted of: principles, rules (characteristic principles), rights, virtues and<br />

moral ideals. <strong>The</strong> methodological frame is based upon principles taken from bioethics<br />

as: the principle of charity (“norms which create general benefits and their weighing in<br />

comparison with the costs and risks”) (Mureşan, 2001), the principle of autonomy<br />

respect (the respect of autonomous people’s capacities and liberty to take decisions), the<br />

principle of no harming (the avoidance of harming), the principle of justice (a group of<br />

norms for the distribution of benefits, risks, costs in a fair way).<br />

From another ethic perspective, the public decision in the public politics may<br />

subject to some criteria which strictly belong to the individuals’ rights. <strong>The</strong> rights must<br />

not be violated whatever the consequences of the realized action might be. On this<br />

dimension of rights, public politics developed their own decisional logic which aims at<br />

the respecting of rights of all those implied in the cycle of public politics who come up<br />

with a developed legislation.<br />

42<br />

Bentham apud. Adrian Miroiu, Speranţe ale eticii aplicate,<br />

http://adrianmiroiu.files.wordpress.com/2008/03/02introd-etica-aplicata.pdf, accessed at<br />

27.10.2010.<br />

113

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