Revista Tinerilor Economiºti (The Young Economists Journal)

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Management – Marketing - Tourism Most respondents agree that the tourism sector was not seriously affected by the economic context and recent travel packages offers have made the country more attractive. Figure no. 8 Description of reasons for traveling to Greece during the economic crisis Moreover, Greece holds second position among the top foreign travel destinations for Romanians. Along with Bulgaria and Turkey, Greece is considered to be a perfect country to spend summer vacations. The reasons for which Romanians choose Greece in times of economic crisis are: cheaper accommodation (34%), special offers: bonus trips, extra-meals or airport taxes included (25%), promotional flight prices and lower docking fees for cruise ships. 5. Conclusions In this paper, the author presented some important aspects of the economic crisis in Greece. Thus, the article described the relationship between the tourism sector and the economical context in Greece as well as their relevance to the consumer. The practical part of the paper presented the results of a survey among Romanian consumers regarding Greece’s economic decline and its impact on tourism. Results showed that Greece’s approach for 2010 – continue to reduce prices and increase the quality of services – was successful among Romanians. Moreover, travel agencies in both countries indicated that the number of Romanians who cancelled their holiday to Greece because of the protests in Athens was considerable small compared to those who chose to travel to Greece in the same period. Better travel packages and a strong belief in the national safety of the country convinced many Romanians to travel to Greece in spite of the demonstrations. Another advantage of Greece in these difficult times is citizens’ long experience in tourism. Greece stands for tradition and culture and its values are well preserved by the population. In attracting tourists, Greeks show respect to their guests and, above all, hospitality. All these things, make the Greece’s debt crisis less dramatic for the Romanian consumers. By analyzing the case of Greece, the article presents some important viewpoints regarding the economic crisis in Europe. The information provided reflects the 61
Revista Tinerilor Economişti (The Young Economists Journal) amplitude of the economic crisis worldwide and its rapid spread in most areas of activity. The focus on Greek tourism and its relationship with Romania can offer specialized associations a starting point in further analyzing Romanian tourism and the current tourism strategies. REFERENCES 1. Conrady, R. Trends and Issues in Global Tourism 2010, Berlin: Springer-Verlag Publishing, 2010 2. Glaesser, D. Crisis Management in the Tourism Industry, 2 nd edition, Oxford: Butterworth Heinemann, 2006 3. Hellander, P. Greece, Footscray: Lonely Planet Publishing, 2008 4. Henderson, J. Tourism crisis: causes, consequences and management, Oxford: C. Butterworth Heinemann, 2007 5. International Greece – Second Review Under the Stand-by Arrangement – Staff Monetary Fund Report; Press Release on the Executive Board Discussion; and Statement by the Executive Director for Greece, Country Report No. 10/372, Washington: International Monetary Fund Publications, 2010 6. Kaar, M. A Critical Analysis of the 2007-2009 Global Financial and Economic Crisis and Its Implications for the Travel Industry and Associated Businesses, Norderstedt: GRIN Verlag, 2009 7. Serban, C. Partnership in social marketing programs. Socially responsible companies and non-profit organizations’ engagement in solving society’s problems. Amfiteatru Economic, 2011 8. Vella, L. European Tourism in 2010: Trends & Prospects, Quarterly Report (Q4/2010), Brussels: European Travel Commission, 2010 9. Vella, L. European Tourism in 2010: Trends & Prospects, Quarterly Report (Q3/2010), Brussels: European Travel Commission, 2010 10. * * * http://www.bankofgreece.gr/Pages/en/default.aspx 11. * * * http://epp.eurostat.ec.europa.eu/portal/page/portal/eurostat/home/ 12. * * * http://www.etc-corporate.org/ 13. * * * http://www.statistics.gr/portal/page/portal/ESYE 14. * * * http://www.strglobal.com/Products/Hotel_Market_Forecast.aspx?pro ductId=95 15. * * * http://www.tourmis.info/index_e.html 62
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ISSN 1583-9982
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