Revista Tinerilor Economiºti (The Young Economists Journal)

Management – Marketing - Tourism
channels for disseminating information. These channels include satellite broadcasts,
teleconferences, broadcasts over the Internet and electronic mail;
10) the issuer and the receiver must try not only to understand but to make
understood - active listening is one of the most important attributes of communication.
Communication tends to be associated with what we say and hear what we write
and read. The phrase "actions speak louder than words" may be old and devoid of
originality, but very true.
In addition, communication is more than mere words. We all send and receive
information from the way we interact and various nonverbal behaviors such as tone of
voice, facial expressions and body attitude. Good communication requires agreement
between what is said and associated body language.
Although there is a balance between saying too much and saying too little, the
principle under the organization should work is you can not say enough to the staff and
they must constantly communicate.
But good communication does not refer only to the good intentions of talking
regularly and posts the deliberate, timely and structured messages, to achieve a final
result known.
Why is communication so important? Because it allows:
- managing people's expectations. Good communication brings awareness of
change and support for it and even the most unpopular changes will occur more
smoothly when people are ready for them;
- whether the employees do the right thing;
- some changes take place. Communication can propel change by initiating a
positive response;
- gathering feedback on the change;
- to understand the attitudes and responses to change. Managing change requires
management responses. If you do not listen, you will not understand the answer that
you must manage. Also, you will not understand how important it is that your staff
understands the change;
- some results can be implemented. The essential mechanism for practical
training is communication. Communication will not happen by itself and without
resources. It is a major activity of most change initiatives.
Change must be made in the interest of an organization. Unfortunately, wider and
long-term interests of the organizations rarely align with those of individuals who have
an interest in the organization, which also includes staff. Good communication can help
prepare people for change and can mitigate any negative reaction. One of the roles of
communication for staff is to sell the benefits of change, but the communication should
not be used to try to convince staff that change is in its interest, if in fact it is not.
Communication begins with the formulation of objectives and continues after
deployment, until the change is fully consolidated. Communication will help or
determine events on plan for change and will have to occur throughout the project
period.
In an effective communication process, a particular importance for analysis
presents the adapting to changing curve of Everett M. Rogers (1962), a model based on
the idea that certain individuals are inevitably more open to change than others.
According to this model, the communication plan will be formulated taking into
account the classification of employees in the categories of personnel:
- innovators (2.5%) - they will drive change in the organization and are an
83