Marketing_Management_14th_Edition-min

pp. 52–53; “Call the Carabiniere,” The Economist, May
16, 2009, p. 75.
39. Robin Cooper and Robert S. Kalpan, “Profit Priorities
from Activity-Based Costing,” Harvard Business
Review, May–June 1991, pp. 130–135.
40. See Robert S. Kaplan and David P. Norton, The
Balanced Scorecard: Translating Strategy into Action
(Boston: Harvard Business School Press, 1996) as a
tool for monitoring stakeholder satisfaction.
41. Thomas J. Peters and Robert H. Waterman Jr., In
Search of Excellence: Lessons from America’s Best-Run
Companies (New York: Harper and Row, 1982), pp. 9–12.
42. John P. Kotter and James L. Heskett, Corporate
Culture and Performance (New York: Free Press, 1992);
Stanley M. Davis, Managing Corporate Culture
(Cambridge, MA: Ballinger, 1984); Terrence E. Deal and
Allan A. Kennedy, Corporate Cultures: The Rites and
Rituals of Corporate Life (Reading, MA: Addison-Wesley,
1982); “Corporate Culture,” BusinessWeek, October
27, 1980, pp. 148–160.
43. Marian Burk Wood, The Marketing Plan: A Handbook
(Upper Saddle River, NJ: Prentice Hall, 2003).
44. Donald R. Lehmann and Russell S. Winer, Product
Management, 3rd ed. (Boston: McGraw-Hill/Irwin, 2001).
45. David B. Hertz, “Risk Analysis in Capital Investment,”
Harvard Business Review, January–February 1964,
pp. 96–106.
Chapter 3
1. Susan Warren, “Pillow Talk: Stackers Outnumber
Plumpers; Don’t Mention Drool,” Wall Street Journal,
January 8, 1998.
2. Ronald D. Michman, Edward M. Mazze, and Alan J.
Greco, Lifestyle Marketing: Reaching the New
American Consumer (Westport: Praeger, 2008).
3. “Insights,” Nielsen, www.claritas.com/target-marketing/
resources/case-study/michigan-economic-developmentcorp.jsp.
4. “Mobile Access to Inventory Data Reduces Back
Orders by 80 Percent,” www.microsoft.com/
casestudies; “Smarter Supply Chain Utilization for the
Retailer,” www.microsoft.com/casestudies; “Ten Ways
to Reduce Inventory While Maintaining or Improving
Service,” www.microsoft.com/casestudies.
5. “Vendor-Managed Inventory in Consumer Electronics
and Durables,” The Supply Chain Company,
www.i2.com/industries/consumer_industries/vmi/
vmi_case_study.cfm.
6. William Holstein, “The Dot Com within Ford,”
BusinessWeek, January 30, 2000.
7. Mara Der Hovanesian, “Wells Fargo,” BusinessWeek,
November 24, 2004, p. 96.
8. Jeff Zabin, “The Importance of Being Analytical,”
Brandweek, July 24, 2006, p. 21; Stephen Baker,
“Math Will Rock Your World,” BusinessWeek, January
23, 2006, pp. 54–62; Michelle Kessler and Byron
Acohido, “Data Miners Dig a Little Deeper,” USA
Today, July 11, 2006.
9. Leonard M. Fuld, “Staying a Step Ahead of the Rest,”
Chief Executive 218 (June 2006), p. 32.
10. “Spies, Lies & KPMG,” BusinessWeek, February 26,
2007.
11. Jennifer Esty, “Those Wacky Customers!” Fast
Company, January 2004, p. 40.
12. Helen Coster, “Shopping Cart Psychology,” Forbes,
September 7, 2009, pp. 64–65.
13. Sara Steindorf, “Shoppers Spy on Those Who Serve,”
Christian Science Monitor, May 28, 2002; Edward F.
McQuarrie, Customer Visits: Building a Better Market
Focus, 2nd ed. (Newbury Park, CA: Sage Press, 1998).
14. Shirely S. Wang, “Heath Care Taps ‘Mystery
Shoppers,’” Wall Street Journal, August 10, 2006.
15. Heather Green, “It Takes a Web Village,” Business
Week, September 4, 2006, p. 66.
16. Amy Merrick, “Counting on the Census,” Wall Street
Journal, February 14, 2001.
17. Kim Girard, “Strategies to Turn Stealth into Wealth,”
Business 2.0, May 2003, p. 66.
18. “The Blogs in the Corporate Machine,” The Economist,
February 11, 2006, pp. 55–56; also adapted from Robin
T. Peterson and Zhilin Yang, “Web Product Reviews
Help Strategy,” Marketing News, April 7, 2004, p. 18.
19. American Productivity & Quality Center, “User-Driven
Competitive Intelligence: Crafting the Value
Proposition,” December 3–4, 2002.
20. Alex Wright, “Mining the Web for Feelings, Not Facts,”
New York Times, August 24, 2009; Sarah E. Needleman,
“For Companies, a Tweet in Time Can Avert PR Mess,
Wall Street Journal, August 3, 2009, p. B6.
21. See BadFads Museum, www.badfads.com, for
examples of fads and collectibles through the years.
22. Katy McLaunghlin, “Macaroni Grill’s Order: Cut
Calories, Keep Customers,” Wall Street Journal,
September 16, 2009, p. B6.
23. John Naisbitt and Patricia Aburdene, Megatrends 2000
(New York: Avon Books, 1990).
24. Indata, IN (June 2006), p. 27.
25. World POPClock, U.S. Census Bureau,
www.census.gov, 2009.
26. See Donella H. Meadows, Dennis L. Meadows, and
Jorgen Randers, Beyond Limits (White River Junction, VT:
Chelsea Green, 1993) for some commentary;
http://geography.about.com/od/obtainpopulationdata/
a/worldvillage.htm.
27. “World Development Indicators Database,” World Bank,
http://site resources.worldbank.org/DATASTATISTICS/
Resources/POP.pdf, September 15, 2009; “World
Population Growth,” www.worldbank. org/depweb/
english/beyond/beyondco/beg_03.pdf.
28. Andrew Zolli, “Demographics: The Population
Hourglass,” Fast Company, www.fastcompany.com/
magazine/103/open_essay-demographics.html,
December 19, 2007.
29. Brian Grow, “Hispanic Nation,” BusinessWeek, March
15, 2004, pp. 58–70.
E4
Endnotes