Marketing_Management_14th_Edition-min

65. David Pierson, “Beijing Loves IKEA—But Not for
Shopping,” Los Angeles Times, August 25, 2009; Mei
Fong, “IKEA Hits Home in China: The Swedish Design
Giant, Unlike Other Retailers, Slashes Prices for the
Chinese,” Wall Street Journal, March 3, 2006, p. B1.
66. Companies often fight back, however, and legally
contest the imposition of any duties. After several
years, the Chinese government was eventually able to
overturn the duties slapped on the off-road tire
makers. See “Commerce Finds Unfair Dumping of
Off-Road Tires from China,” International Trade
Association, February 6, 2008; “Ministry: China
Pleased U.S. Overturned Duties on its Off-Road Tires,”
People’s Daily, August 17, 2010.
67. AGMA, “KPMG/AGMA Survey Projects Global ‘Global
Market’ of $58 Billion for Information Technology
Manufacturers,” KPMG, www.kpmg.com, December
11, 2008.
68. David Blanchard, “Just in Time—How to Fix a Leaky
Supply Chain,” IndustryWeek, May 1, 2007.
69. Kersi D. Antia, Mark E. Bergen, Shantanu Dutta, and
Robert J. Fisher, “How Does Enforcement Deter Gray
Market Incidence?” Journal of Marketing 70 (January
2006), pp. 92–106; Matthew B. Myers and David A.
Griffith, “Strategies for Combating Gray Market
Activity,” Business Horizons 42 (November–December
1999), pp. 2–8.
70. Brian Grow, Chi-Chu Tschang, Cliff Edwards, and Brian
Burnsed, “Dangerous Fakes,” BusinessWeek, October
8, 2008; Brian Burnsed, “The Most Counterfeited
Products,” Businessweek, www.businessweek. com,
October 8, 2008.
71. “IPR Seizure Statistics,” US Department of Homeland
Security, www.cbp.gov/xp/cgov/trade/priority_trade/
ipr/pubs/seizure/, December 9, 2010.
72. Eric Shine, “Faking Out the Fakers,” BusinessWeek,
June 4, 2007, pp. 76–80.
73. Deborah Kong, “Smart Tech Fights Fakes,” Business 2.0,
March 2007, p. 30.
74. David Arnold, “Seven Rules of International Distribution,”
Harvard Business Review, November–December 2000,
pp. 131–37.
75. Ibid.
76. Katrijn Gielens, Linda M. Van De Gucht, Jan-Benedict
E.M. Steenkamp, and Marnik G. Dekimpe, “Dancing
with a Giant: The Effect of Wal-Mart’s Entry into the
United Kingdom on the Performance of European
Retailers,” Journal of Marketing Research 45 (October
2008), pp. 519–34.
77. Noreen O’Leary, “Infiniti Plays Up Japanese Heritage in
Global Campaign,” Brandweek, February 15, 2010, p. 5.
78. “The Shock of Old,” Economist, July 13, 2002, p. 49.
79. “From Fantasy Worlds to Food,” Economist, November
11, 2006, p. 73; “A New Sort of Beauty Contest,”
Economist, November 11, 2006, p. 68.
80. Flora Bagenal and John Harlow, “Borat Make Benefit
Kazakh Tourist Boom,” Sunday Times, December 3,
2006; Lisa Minot, “Borat Causes Tourism Boom,” The
Sun, March 5, 2007; “Borat ‘Boosted Kazakh Tourism,’”
ABC News, www.abc.net.au, November 13, 2008.
81. Jim Rendon, “When Nations Need a Little Marketing,”
New York Times, November 23, 2003.
82. Joanna Kakissis, “Vacationers Rethink Greece Amid Debt
Crisis,” National Public Radio, www.npr.org, June 22,
2010; Elena Becatoros, “Greece’s Tourism Industry Under
Threat,” MSNBC, www.msnbc.com, June 15, 2010.
83. Zeynep Gurhan-Canli and Durairaj Maheswaran,
“Cultural Variations in Country-of-Origin Effects,”
Journal of Marketing Research 37 (August 2000),
pp. 309–17. For some different related issues, see also
Lily Dong and Kelly Tian, “The Use of Western Brands
in Asserting Chinese National Identity,” Journal of
Consumer Research 36 (October 2009), pp. 504–23;
Yinlong Zhang and Adwait Khare, “The Impact of
Accessible Identities on the Evaluation of Global
versus Local Products,” Journal of Consumer
Research 36 (October 2009), pp. 524–37; Rohit Varman
and Russell W. Belk, “Nationalism and Ideology in an
Anticonsumption Movement,” Journal of Consumer
Research 36 (December 2009), pp. 686–700.
84. Douglas B. Holt, John A. Quelch, and Earl L. Taylor,
“How Global Brands Compete,” Harvard Business
Review 82, September 2004, pp. 68–75; Jan-Benedict
E. M. Steenkamp, Rajeev Batra, and Dana L. Alden,
“How Perceived Brand Globalness Creates Brand
Value,” Journal of International Business Studies 34
(January 2003), pp. 53–65.
85. Gürhan-Canli and Maheswaran “Cultural Variations in
Country-of-Origin Effects”; Johny K. Johansson,
“Global Marketing: Research on Foreign Entry, Local
Marketing, Global Management,” Barton A. Weitz and
Robin Wensley, eds., Handbook of Marketing (London:
Sage, 2002), pp. 457–83; “Old Wine in New Bottles,”
Economist, February 21, 1998, p. 45; Johny K.
Johansson, “Determinants and Effects of the Use of
‘Made in’ Labels,” International Marketing Review (UK)
6 (January 1989), pp. 47–58; Warren J. Bilkey and
Erik Nes, “Country-of-Origin Effects on Product
Evaluations,” Journal of International Business Studies
13 (Spring–Summer 1982), pp. 89–99.
86. Kimberly Weisul, “Why More Are Buying into ‘Buy
Local,’” Bloomberg BusinessWeek, March 1, 2010,
pp. 57–60.
87. Jathon Sapsford and Norihiko Shirouzo, “Mom, Apple
Pie and ...Toyota?” Wall Street Journal, May 11,
2006.
88. Kenneth Hein, “Emerging Markets Still Like U.S.
Brands,” Brandweek, April 16, 2007, p. 4.
89. For additional discussion, see “Strengthening
Brand America,” The Burghard Group, www.
strengtheningbrandamerica.com, December 9, 2010.
90. Joel Backaler, “Haier: A Chinese Company That
Innovates,” China Tracker, www.forbes.com, June 17,
2010; Zhang Ruimin, “Voices from China,” Forbes,
September 28, 2009.
91. Rajdeep Grewal, Murali Chandrashekaran, and F.
Robert Dwyer, “Navigating Local Environments with
E66
Endnotes