Marketing_Management_14th_Edition-min

43. Ben Paynter, “Happy Hour,” Fast Company, March
2010, p. 34; Jessi Hempel, “Social Media Meets
Retailing,” Fortune, March 22, 2010, p. 30.
44. Carol Tice, “Anchors Away: Department Stores Lose
Role at Malls,” Puget Sound Business Journal,
February 13, 2004, p. 1.
45. www.plma.com, April 3, 2010; Emily Bryson York,
“Don’t Blame Private Label Gains on the Recession,”
Advertising Age, April 21, 2009.
46. Kusum Ailawadi and Bari Harlam, “An Empirical
Analysis of the Determinants of Retail Margins: The
Role of Store-Brand Share,” Journal of Marketing 68
(January 2004), pp. 147–65.
47. For a detailed analysis of contemporary research on
private labels, see Michael R. Hyman, Dennis A. Kopf,
and Dongdae Lee, “Review of Literature—Future
Research Suggestions: Private Label Brands: Benefits,
Success Factors, and Future Research, Journal of
Brand Management 17 (March 2010), pp. 368–89. See
also, Kusum Ailawadi, Bari Harlam, Jacques Cesar,
and David Trounce, “Retailer Promotion Profitability:
The Role of Promotion, Brand, Category, and Market
Characteristics,” Journal of Marketing Research 43
(November 2006), pp. 518–35; Kusum Ailawadi, Koen
Pauwels, and Jan-Benedict E. M. Steenkamp, “Private
Label Use and Store Loyalty,” Journal of Marketing 72
(November 2008), pp. 19–30.
48. Natasha Singer, “Drug Firms Apply Brand to
Generics,” New York Times, February 16, 2010; Casey
Feldman, “Generic Drug Superstars,” Fortune, August
5, 2009; Mina Kimes, “Teva: The King of Generic
Drugs,” Fortune, August 5, 2009; Jeanne Whalen,
“Betting $10 Billion on Generics, Novartis Seeks to
Inject Growth,” Wall Street Journal, May 4, 2006.
49. Michael Felding, “No Longer Plain, Simple,” Marketing
News, May 15, 2006, pp. 11–13; Rob Walker, “Shelf
Improvement,” New York Times, May 7, 2006.
50. Sonia Reyes, “Saving Private Labels,” Brandweek, May
8, 2006, pp. 30–34; Andrew Martin, “Store Brands Lift
Grocers in Troubled Times,” New York Times,
December 13, 2008.
51. Jim Chrizan, “Loblaw’s Reverses Private Label Trend,”
Packaging World, January 22, 2010; “Loblaw Launches
a New Line of Discount Store Brands,” Store Brand
Decisions, February 16, 2010; John J. Pierce, “Private
Label Stimulus,” Private Label, March/April 2009.
52. Brett Nelson, “Stuck in the Middle,” Forbes, August 15,
2005, p. 88; “Arrow Investor Fact Sheet 2009,” Arrow,
www.arrow.com.
53. James A. Narus and James C. Anderson, “Contributing
as a Distributor to Partnerships with Manufacturers,”
Business Horizons (September– October 1987). Also
see Hlavecek and McCuistion, “Industrial
Distributors—When, Who, and How,” pp. 96–101.
54. www.grainger.com/Grainger/wwg/start.shtml, May 8,
2010; Sean Callahan, “Close-up with Deb Oler,
VP-Grainger Industrial Supply Brand, W.W. Grainger,”
BtoB, March 3, 2010; Ian Heller, “The Secret of Being
Grainger,” www.ezinearticles.com, April 30, 2010.
55. “Who Has The Top Consumer Goods Industry Supply
Chains for 2008?” Supply Chain News, December 17,
2008; “Who Has The Top Retail Industry Supply Chains
for 2008?” Supply Chain News, January 5, 2009.
56. Johnson & Johnson 2007 Sustainability Report; talk by
panelist Chris Hacker, “Production Innovation and
Supply Chains: Creating Value for the Next Generation,”
Business and Society Conference, Tuck School of
Business at Dartmouth College, January 15, 2009.
57. William C. Copacino, Supply Chain Management (Boca
Raton, FL: St. Lucie Press, 1997); Robert Shaw and
Philip Kotler, “Rethinking the Chain: Making Marketing
Leaner, Faster, and Better,” Marketing Management
(July/August 2009), pp. 18–23.
58. “Shrink Rapped,” Economist, May 17, 2008, p. 80.
59. “U.S. Logistics Cost 10% of GDP,” Logistics Today,
June 26, 2008.
60. Pete Engardio, “Lean and Mean Gets Extreme,”
BusinessWeek, March 23 and 30, 2009, pp. 60–62;
Traci Gregory, “ConMed Takes Lean Approach,”
Central New York Business Journal, May 22, 2009.
61. Daisuke Wakabayashi, “How Lean Manufacturing Can
Backfire,” Wall Street Journal, January 30, 2010; for
some additional discussion of the downside of lean
manufacturing, see Brian Hindo, “At 3M, A Struggle
between Efficiency and Creativity,” BusinessWeek,
June 11, 2007.
62. The optimal order quantity is given by the formula Q* =
2DS/IC, where D = annual demand, S = cost to place
one order, and I = annual carrying cost per unit. Known
as the economic-order quantity formula, it assumes a
constant ordering cost, a constant cost of carrying an
additional unit in inventory, a known demand, and no
quantity discounts. For further reading on this subject,
see Richard J. Tersine, Principles of Inventory and
Materials Management, 4th ed. (Upper Saddle River,
NJ: Prentice Hall, 1994).
63. William C. Copacino, Supply Chain Management (Boca
Raton, FL: St. Lucie Press, 1997), pp. 122–23.
64. “Shining Examples,” Economist: A Survey of Logistics,
June 17, 2006, pp. 4–6.
65. Renee DeGross, “Retailers Try eBay Overstocks,
Returns for Sale Online,” Atlanta Journal-Constitution,
April 10, 2004.
66. Chuck Salter, “Savvy, with Hints of Guile and
Resourcefulness,” Fast Company, February 2007,
p. 50; Heather Mcpherson, “Lots to Like about This
Concept: As a Wine Négociant, Cameron Hughes Can
Offer Premium Wines at Affordable Prices,” Knight
Ridder Tribune Business News, February 21, 2007, p. 1;
Phaedrea Hise and Joanne Chen, “Sleeping with the
Boss,” Forbes Small Business, February 2008,
pp. 68–78; Maureen Farrell, “Wine Workout,” Forbes,
March 30, 2009, pp. 64–65.
67. “Manufacturing Complexity,” Economist: A Survey of
Logistics, June 17, 2006, pp. 6–9.
68. Perry A. Trunick, “Nailing a Niche in Logistics,”
Logistics Today, March 4, 2008.
Endnotes
E47