Marketing_Management_14th_Edition-min

57. Jerry Harkavy, “Colgate Buying Control of Tom’s of
Maine for $100 Million,” Associated Press,
Boston.com, March 21, 2006.
58. Robert Blattberg and John Deighton, “Interactive
Marketing: Exploiting the Age of Addressibility,” Sloan
Management Review 33 (Fall 1991), pp. 5–14.
59. Don Peppers and Martha Rogers, One-to-One B2B:
Customer Development Strategies for the Business-To-
Business World (New York: Doubleday, 2001); Jerry Wind
and Arvind Rangaswamy, “Customerization: The Next
Revolution in Mass Customization,” Journal of Interactive
Marketing 15 (Winter 2001), pp. 13–32.
60. James C. Anderson and James A. Narus, “Capturing
the Value of Supplementary Services,” Harvard
Business Review, January–February 1995, pp. 75–83.
61. Itamar Simonson, “Determinants of Customers’
Responses to Customized Offers: Conceptual
Framework and Research Propositions,” Journal of
Marketing 69 (January 2005), pp. 32–45.
62. Joann Muller, “Kmart con Salsa: Will It Be Enough?”
BusinessWeek, September 9, 2002.
63. Bart Macchiette and Roy Abhijit, “Sensitive Groups
and Social Issues,” Journal of Consumer Marketing 11
(Fall 1994), pp. 55–64.
64. Roger O. Crockett, “They’re Lining Up for Flicks in the
‘Hood,’” BusinessWeek, June 8, 1998, pp. 75–76.
65. Caroline E. Mayer, “Nurturing Brand Loyalty; with
Preschool Supplies, Firms Woo Future Customers—
and Current Parents,” Washington Post, October 12,
2003.
Chapter 9
1. Alli McConnon, “Lululemon’s Next Workout,”
BusinessWeek, June 9, 2008, pp. 43–44; Danielle
Sacks, “Lululemon’s Cult of Selling,” Fast Company,
March 2009; Bryant Urstadt, “Lust for Lulu,” New York
Magazine, July 26, 2009.
2. For foundational work on branding, see Jean-Noel
Kapferer, The New Strategic Brand Management,
4th ed. (New York: Kogan Page, 2008); David A.
Aaker and Erich Joachimsthaler, Brand Leadership
(New York: Free Press, 2000); David A. Aaker, Building
Strong Brands (New York: Free Press, 1996); David A.
Aaker, Managing Brand Equity (New York: Free Press,
1991).
3. Interbrand Group, World’s Greatest Brands: An
International Review (New York: John Wiley & Sons,
1992). See also Karl Moore and Susan Reid, “The
Birth of Brand,” Business History 50 (2008),
pp. 419–32.
4. Rajneesh Suri and Kent B. Monroe, “The Effects of
Time Pressure on Consumers’ Judgments of Prices
and Products,” Journal of Consumer Research 30
(June 2003), pp. 92–104.
5. Rita Clifton and John Simmons, eds., The Economist
on Branding (New York: Bloomberg Press, 2004); Rik
Riezebos, Brand Management: A Theoretical and
Practical Approach (Essex, England: Pearson
Education, 2003); and Paul Temporal, Advanced Brand
Management: From Vision to Valuation (Singapore:
John Wiley & Sons, 2002).
6. Constance E. Bagley, Managers and the Legal
Environment: Strategies for the 21st Century, 3rd ed.
(Cincinnati, OH: South-Western College/West
Publishing, 2005); For a marketing academic point of
view of some important legal issues, see Judith
Zaichkowsky, The Psychology behind Trademark
Infringement and Counterfeiting (Mahwah, NJ: LEA
Publishing, 2006) and Maureen Morrin and Jacob
Jacoby, “Trademark Dilution: Empirical Measures for
an Elusive Concept,” Journal of Public Policy &
Marketing 19 (May 2000), pp. 265–76; Maureen Morrin,
Jonathan Lee, and Greg M. Allenby, “Determinants of
Trademark Dilution,” Journal of Consumer Research 33
(September 2006), pp. 248–57.
7. Tulin Erdem, “Brand Equity as a Signaling
Phenomenon,” Journal of Consumer Psychology 7
(1998), pp. 131–57; Joffre Swait and Tulin Erdem,
“Brand Effects on Choice and Choice Set Formation
Under Uncertainty,” Marketing Science 26
(September–October 2007), pp. 679–97; Tulin Erdem,
Joffre Swait, and Ana Valenzuela, “Brands as Signals:
A Cross-Country Validation Study,” Journal of
Marketing 70 (January 2006), pp. 34–49.
8. Scott Davis, Brand Asset Management: Driving
Profitable Growth through Your Brands (San Francisco:
Jossey-Bass, 2000); Mary W. Sullivan, “How Brand
Names Affect the Demand for Twin Automobiles,”
Journal of Marketing Research 35 (May 1998),
pp. 154–65; D. C. Bello and M. B. Holbrook, “Does an
Absence of Brand Equity Generalize across Product
Classes?” Journal of Business Research 34 (October
1996), pp. 125–31; Adrian J. Slywotzky and Benson P.
Shapiro, “Leveraging to Beat the Odds: The New
Marketing Mindset,” Harvard Business Review,
September–October 1993, pp. 97–107.
9. The power of branding is not without its critics,
however, some of whom reject the commercialism
associated with branding activities. See Naomi Klein,
No Logo: Taking Aim at the Brand Bullies (New York:
Picador, 2000).
10. “Study: Food in McDonald’s Wrapper Tastes Better to
Kids,” Associated Press, August 6, 2007.
11. Natalie Mizik and Robert Jacobson, “Talk about Brand
Strategy,” Harvard Business Review, October 2005,
p. 1; Baruch Lev, Intangibles: Management,
Measurement, and Reporting (Washington, DC:
Brookings Institute, 2001).
12. For an academic discussion of how consumers
become so strongly attached to people as brands, see
Matthew Thomson, “Human Brands: Investigating
Antecedents to Consumers’ Stronger Attachments to
Celebrities,” Journal of Marketing 70 (July 2006),
pp. 104–19; For some practical branding tips from the
world of rock and roll, see Roger Blackwell and Tina
Stephan, Brands That Rock (Hoboken, NJ: John Wiley
& Sons, 2004); and from the world of sports, see Irving
Endnotes
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