Marketing_Management_14th_Edition-min

also, Sethi, “New Product Quality and Product
Development Teams,” Journal of Marketing 64 (April
2000), pp. 1–14; Moorman and Miner, “The
Convergence of Planning and Execution Improvisation
in New-Product Development,” pp. 1–20; MacChavan
and Graver, “From Embedded Knowledge to
Embodied Knowledge,” pp. 1–12.
73. Kevin J. Clancy, Peter C. Krieg, and Marianne McGarry
Wolf, Marketing New Products Successfully: Using
Simulated Test Marketing Methodology (New York:
Lexington Books, 2005); Glen L. Urban, John R.
Hauser, and Roberta A. Chicos, “Information
Acceleration: Validation and Lessons from the Field,”
Journal of Marketing Research 34 (February 1997),
pp. 143–53; V. Mahajan and Jerry Wind, “New Product
Models: Practice, Shortcomings, and Desired
Improvements,” Journal of Product Innovation
Management 9 (June 1992), pp. 129–39.
74. Eyal Biyalogorsky, William Boulding, and Richard
Staelin, “Stuck in the Past: Why Managers Persist
with New-Product Failures,” Journal of Marketing 70
(April 2006), pp. 108–21.
75. Rajesh Chandy, Brigette Hopstaken, Om Narasimhan,
and Jaideep Prabhu, “From Invention to Innovation:
Conversion Ability in Product Development,” Journal of
Marketing Research 43 (August 2006), pp. 494–508.
76. Remco Prins and Peter C. Verhoef, “Marketing
Communication Drivers of Adoption Timing of a New
E-Service among Existing Customers,” Journal of
Marketing 71 (April 2007), pp. 169–83.
77. For further discussion, see Feryal Erhun, Paulo
Conçalves, and Jay Hopman, “The Art of Managing
New Product Transitions,” MIT Sloan Management
Review 48 (Spring 2007), pp. 73–80; Yuhong Wu,
Sridhar Balasubramanian, and Vijay Mahajan, “When Is
a Preannounced New Product Likely to Be Delayed?”
Journal of Marketing 68 (April 2004), pp. 101–13; Raji
Srinivasan, Gary L. Lilien, and Arvind Rangaswamy,
“First in First out? The Effects of Network Externalities
on Pioneer Survival,” Journal of Marketing 68 (January
2004), pp. 41–58; Barry L. Bayus, Sanjay Jain, and
Ambar Rao, “Truth or Consequences: An Analysis of
Truth or Vaporware and New-Product
Announcements,” Journal of Marketing Research 38
(February 2001), pp. 3–13; Thomas S. Robertson,
Jehoshua Eliashberg, and Talia Rymon, “New-Product
Announcement Signals and Incumbent Reactions,”
Journal of Marketing 59 (July 1995), pp. 1–15; Frank H.
Alpert and Michael A. Kamins, “Pioneer Brand
Advantages and Consumer Behavior: A Conceptual
Framework and Propositional Inventory,” Journal of
the Academy of Marketing Science 22 (Summer 1994),
pp. 244–336; Robert J. Thomas, “Timing: The Key to
Market Entry,” Journal of Consumer Marketing 2
(Summer 1985), pp. 77–87.
78. Yvonne van Everdingen, Dennis Folk, and Stefan
Stremersch, “Modeling Global Spillover in New
Product Takeoff,” Journal of Marketing Research 46
(October 2009), pp. 637–52; Katrijn Gielens and
Jan-Benedict E. M. Steenkamp, “Drivers of Consumer
Acceptance of New Packaged Goods: An Investigation
across Products and Countries,” International Journal
of Research in Marketing 24 (June 2007), pp. 97–111;
Marc Fischer, Venkatesh Shankar, and Michael
Clement, “Can a Late Mover Use International Market
Entry Strategy to Challenge the Pioneer?” Marketing
Science Institute Working Paper 05-118, Cambridge,
MA; Venkatesh Shankar, Gregory S. Carpenter, and
Lakshman Krishnamukthi, “Late Mover Advantages:
How Innovative Late Entrants Outsell Pioneers,”
Journal of Marketing Research 35 (February 1998),
pp. 54–70.
79. Philip Kotler and Gerald Zaltman, “Targeting Prospects
for a New Product,” Journal of Advertising Research
(February 1976), pp. 7–20.
80. Mark Leslie and Charles A. Holloway, “The Sales
Learning Curve,” Harvard Business Review,
July–August 2006, pp. 114–23.
81. For details, see Keith G. Lockyer, Critical Path Analysis
and Other Project Network Techniques (London:
Pitman, 1984); see also; Arvind Rangaswamy and Gary
L. Lilien, “Software Tools for New-Product
Development,” Journal of Marketing Research 34
(February 1997), pp. 177–84.
82. The following discussion leans heavily on Everett M.
Rogers, Diffusion of Innovations (New York: Free Press,
1962). Also see his third edition, published in 1983.
83. C. Page Moreau, Donald R. Lehmann, and Arthur B.
Markman, “Entrenched Knowledge Structures and
Consumer Response to New Products,” Journal of
Marketing Research 38 (February 2001), pp. 14–29.
84. John T. Gourville, “Eager Sellers & Stony Buyers,”
Harvard Business Review, June 2006, pp. 99–106.
85. Chuan-Fong Shih and Alladi Venkatesh, “Beyond
Adoption: Development and Application of a Use-
Diffusion Model,” Journal of Marketing 68 (January
2004), pp. 59–72.
86. Michal Herzenstein, Steven S. Posavac, and J. Joško
Brakuz, “Adoption of New and Really New Products:
The Effects of Self-Regulation Systems and Risk
Salience,” Journal of Marketing Research 44 (May 2007),
pp. 251–60; Christophe Van den Bulte and Yogesh V.
Joshi, “New-Product Diffusion with Influentials and
Imitators,” Marketing Science 26 (May–June 2007),
pp 400–21; Steve Hoeffler, “Measuring Preferences for
Really New Products,” Journal of Marketing Research 40
(November 2003), pp. 406–20.
87. Everett M. Rogers, Diffusion of Innovations (New York:
Free Press, 1962), p. 192; Geoffrey A. Moore, Crossing
the Chasm: Marketing and Selling High-Tech Products
to Mainstream Customers (New York: HarperBusiness,
1999); For an interesting application with services, see
Barak Libai, Eitan Muller, and Renana Peres, “The
Diffusion of Services,” Journal of Marketing Research
46 (April 2009), pp. 163–75.
88. A. Parasuraman and Charles L. Colby, Techno-Ready
Marketing (New York: Free Press, 2001); Jakki Mohr,
Marketing of High-Technology Products and
Innovations (Upper Saddle River, NJ: Prentice Hall,
2001).
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Endnotes