Marketing_Management_14th_Edition-min

29. “Nike Says No to Blue-Light Specials,” Fortune, May 4,
2005.
30. Robert K. Heady, “Online Bank Offers Best Rates,”
South Florida Sun-Sentinel, November 22, 2004.
31. Anderson and Coughlan, “Channel Management:
Structure, Governance, and Relationship
Management,” Handbook of Marketing (London:
Sage Publications, 2002), pp. 223–47; Michaela
Draganska, Daniel Klapper, and Sofia B. Villa-Boas,
“A Larger Slice or a Larger Pie? An Empirical
Investigation of Bargaining Power in the Distribution
Channel,” Marketing Science 29 (January–February
2010), pp. 57–74.
32. These bases of power were identified in John
R. P. French and Bertram Raven, “The Bases of Social
Power,” Dorwin Cartwright, ed., Studies in Social
Power (Ann Arbor: University of Michigan Press, 1959),
pp. 150–67.
33. Joydeep Srivastava and Dipankar Chakravarti,
“Channel Negotiations with Information Asymmetries:
Contingent Influences of Communication and
Trustworthiness Reputations,” Journal of Marketing
Research 46 (August 2009), pp. 557–72.
34. Daniel Corsten and Nirmalya Kumar, “Do Suppliers
Benefit from Collaborative Relationships with Large
Retailers? An Empirical Investigation of Efficient
Consumer Response Adoption,” Journal of Marketing
69 (July 2005), pp. 80–94; for some related research,
see Ashwin W. Joshi, “Continuous Supplier
Performance Improvement: Effects of Collaborative
Communication and Control,” Journal of Marketing 73
(January 2009), pp. 133–50.
35. Russ Mitchell, “Can Dell Save Dell?” Condé Nast
Portfolio, July 2008, pp. 84–90; Cliff Edwards, “Dell’s
Do-Over,” BusinessWeek, October 26, 2009,
pp. 37–40; Christopher Helman, “The Second
Coming,” Forbes, December 10, 2007, pp. 79–86;
David Whitford, “Uh . . . Maybe I Should Drive,”
Fortune, April 30, 2007, pp. 125–28; Louise Lee, “It’s
Dell vs. the Dell Way,” BusinessWeek, March 6, 2006,
pp. 61–62; David Kirkpatrick, “Dell in the Penalty Box,”
Fortune, September 18, 2006, pp. 70–78; Nanette
Byrnes, Peter Burrows, and Louise Lee, “Dark Days at
Dell,” BusinessWeek, September 4, 2006, pp. 27–30;
Elizabeth Corcoran, “A Bad Spell for Dell,” Forbes,
June 19, 2006, pp. 44–46.
36. For a detailed case study example, see Jennifer
Shang, Tuba Pinar Yildrim, Pandu Tadikamalla, Vikas
Mittal, and Lawrence Brown, “Distribution Network
Redesign for Marketing Competitiveness,” Journal of
Marketing 73 (March 2009), pp. 146–63.
37. Xinlei Chen, George John, and Om Narasimhan,
“Assessing the Consequences of a Channel Switch,”
Marketing Science 27 (May–June 2008), pp.
398–416.
38. Thomas H. Davenport and Jeanne G. Harris, Competing
on Analytics: The New Science of Winning (Boston:
Harvard Business School Press, 2007).
39. Junhong Chu, Pradeep K. Chintagunta, and Naufel J.
Vilcassim, “Assessing the Economic Value of Distribution
Channels: An Application to the Personal Computer
Industry,” Journal of Marketing Research 44 (February
2007), pp. 29–41.
40. Bruce Einhorn, “China: Where Retail Dinosaurs Are
Thriving,” Bloomberg BusinessWeek, February 1 and 8,
2010, p. 64.
41. “Unshackling the Chain Stores,” Economist, May 31,
2008, pp. 69–70.
42. Richard Gibson, “U.S. Franchises Find Opportunities
to Grow Abroad,” Wall Street Journal, August 11, 2009,
p. B5.
43. “Crossroads,” Economist, March 17, 2007, pp. 71–72;
“Shopped Around,” Economist, October 18, 2008,
p. 74; Carol Matlack, “A French Wal-Mart’s Global
Blitz, BusinessWeek, December 21, 2009, pp. 64–65.
44. Michael Arndt, “Urban Outfitters Grow-Slow Strategy,”
Bloomberg BusinessWeek, March 1, 2010, p. 56;
Michael Arndt, “How to Play It: Apparel Makers,”
Bloomberg BusinessWeek, March 1, 2010, p. 61.
45. Matthew Boyle and Michael V. Copeland, “Tesco
Reinvents the 7-Eleven,” Fortune, November 26,
2007, p. 34.
46. Jenifer Reingold, “The British (Retail) Invasion,”
Fortune, July 7, 2008, pp. 132–38; Ruth La Ferla, “But
Will It Play in Manhattan,” New York Times, June 21,
2006; Damien Reece, “Topshop’s Injection of True Brit
Stirs Up the Big Apple,” Daily Telegraph, April 2, 2009.
47. Stefan Wuyts, Stefan Stremersch, Christophe Van Den
Bulte, and Philip Hans Franses, “Vertical Marketing
Systems for Complex Products: A Triadic Perspective,”
Journal of Marketing Research 41 (November 2004),
pp. 479–87.
48. Russell Johnston and Paul R. Lawrence, “Beyond
Vertical Integration: The Rise of the Value-Adding
Partnership,” Harvard Business Review, July–August
1988, pp. 94–101. See also, Arnt Bovik and George
John, “When Does Vertical Coordination Improve
Industrial Purchasing Relationships,” Journal of
Marketing 64 (October 2000), pp. 52–64; Judy A.
Siguaw, Penny M. Simpson, and Thomas L. Baker,
“Effects of Supplier Market Orientation on Distributor
Market Orientation and the Channel Relationship: The
Distribution Perspective,” Journal of Marketing 62 (July
1998), pp. 99–111; Narakesari Narayandas and Manohar
U. Kalwani, “Long-Term Manufacturer– Supplier
Relationships: Do They Pay Off for Supplier Firms?”
Journal of Marketing 59 (January 1995), pp. 1–16.
49. Raji Srinivasan, “Dual Distribution and Intangible Firm
Value: Franchising in Restaurant Chains,” Journal of
Marketing 70 (July 2006), pp. 120–35.
50. www.citizensbank.com, December 09, 2010.
51. www.disney.com, December 09, 2010; Joyceann
Cooney, “Mooney’s Kingdom,” License, October 1, 2006.
52. Coach Inc. Form 10-K filed with SEC on August 19, 2009.
53. Rajkumar Venkatesan, V. Kumar, and Nalini
Ravishanker, “Multichannel Shopping: Causes and
Endnotes
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