FOCUS GROUPS BOOK
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32. Safety Rules: do you remember them?<br />
33. You have men=oned some safety rules that you have heard, tell me what were these<br />
safety rules?<br />
34. Do you care?<br />
35. Would those safety rules have prevented this from happening?<br />
36. Do you agree with them?<br />
37. Why or why not?<br />
PLAINTIFF V. DEFENSE OPENING:<br />
Once you have gone through the above with your plain=ff opening, move on to presen=ng it,<br />
immediately followed by a defense opening that you or your colleagues draI.<br />
When draIing your defense opening, don’t put blinders on to the strengths of the defendant’s<br />
case. In draIing it, make it as strong as possible and in the hopes of bea=ng your own. Only<br />
then, can you truly know if you have your own winning opening statement. BeRer yet, have a<br />
defense aRorney friend give you feedback. Be sure to use focus group feedback on the strengths<br />
of the defendant’s arguments that you have acquired through the life of the case in formula=ng<br />
the other side’s opening.<br />
Remember also the “Why the Defense” wins stool, and incorporate these aspects into the<br />
defense opening just as the defense aRorneys surely will in their actual case presenta=on.
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