FOCUS GROUPS BOOK
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The main objecPves of a demonstraPve focus group are as follows:<br />
1. Determine where in your case you need demonstra;ves to communicate the story;<br />
2. To help develop your demonstra;ves in line with what Bubba wants and needs; and<br />
3. To con;nually assess the effec;veness of your demonstra;ve evidence.<br />
How to do a focus group on your demonstraPve evidence:<br />
Below we will walk through some examples of how to test various pieces of your visual<br />
evidence. Remember, Chapter 3 on Safety Rules, Chapter 5 on Timelines, Chapter 8 on Witness<br />
Evalua;on, Chapter 11 on Opening Statements and Chapter 13 on Damages are all forms of<br />
tes;ng demonstra;ve evidence as well.<br />
First, here is a simple overarching outline for tes;ng a piece of demonstra;ve evidence:<br />
1. QuesPons to test a DemonstraPve:
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