FOCUS GROUPS BOOK
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2. Are safe roads important to you?<br />
3. Are having tractor trailer drivers that are qualified are important?<br />
a. Does everyone agree with that statement?<br />
4. Does everyone feel safe on the road with tractor trailer drivers?<br />
5. Believe they are safe, qualified?<br />
6. Would you agree that the tractor trailer company and driver are fully in control of<br />
whether they are qualified?<br />
7. Is it too much to ask that if they are in control, that in return they should keep me safe?<br />
i. Do you expect that?<br />
ii. Deserve that?<br />
iii. Do you have the right to that?<br />
iv. Would you tolerate if that right was taken away?<br />
8. If there is a risk involved, as in the driver was not qualified, do you put it on the company<br />
to fix that problem?<br />
9. Some people would disagree, but some would say if there are risks, I have the right to<br />
know?<br />
10. If so, why?<br />
11. Do you assume that a tractor trailer company forces their drivers to follow traffic laws<br />
100%?<br />
12. Okay if they say “speed”?<br />
13. Do all of you believe that tractor trailer companies qualify, train and supervises their<br />
drivers?<br />
14. What happens if they do not do so?<br />
Example 5:<br />
(Objec:ve: general expecta:ons on product liability cases).<br />
Generic – Products:<br />
1. How many of you feel that generally the products you come in contact with are<br />
safe?<br />
2. How many of you think: “I don’t trust anything on the market?”<br />
3. Who else do you depend on to keep you safe?<br />
4. Are they towing the line?<br />
5. How many of you think it isn’t un9l someone dies that they do something?<br />
6. If there is one message that could make the world safer from a product sense,<br />
what would it be?<br />
7. Leaning Ques>ons: Some people believe that in corporate America, the boDom<br />
line is always profits over people, and they will always choose profits first and<br />
people second, other people believe, that is ludicrous, because why would a
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