FOCUS GROUPS BOOK

7. Who else could get hurt if the conduct isn’t stopped?
8. Devil’s Advocate Ques0ons
9. How did this impact you emo0onally and why, or why not?
10. What was the root cause of what happened, or the first in 0me it could have been
prevented?
SAMPLE NARRATIVE FOCUS GROUP PRESENTATIONS:
Do refer back to the first focus group manual to see another detailed analysis of the narra0ve
focus group. That manual includes example presenta0ons, de-brief ques0ons as well as sample
focus group memos.
Below are a few sample narra0ve presenta0ons, visuals were excluded. Note that each
presenta0on starts with the introduc0on of the Defendant first, then the plain0ff. A
parenthe0cal objec0ve is included at the onset of each presenta0on.
Example 1:
(Objec+ve: nega+ve a/ribu+on, case selec+on criteria stool and emo+onal index).
Monsanto is an American agrochemical and agricultural biotech company founded in 1901. It
was acquired by Bayer in 2018. Monsanto was the sole producer of PCBs in the US from
1930-1977. PCBs were ban by the EPA in 1979 aRer being linked to health risks in humans and
to environmental harms. The EPA labelled them “highly toxic.”
Bob owns the building pictured. He bought from a prior owner in March of 2014.
Barbara, a shop owner, was ren0ng one of the spaces from Bob.
The lease stated Bob is in charge of fixing any light fixtures. The light fixtures were an ongoing
complaint of Barbara’s.
On August 12, 2016, there was a fire caused by one of the light fixtures.
Barbara claims that bob was on a ladder removing the burned light fixture, asked her to help,
and dropped the PCB liquid within the light onto her chest.
Bob claims that he did not have any duty to replace the lights and told Barbara that. Since the
liquid fell on her, she has suffered from con0nued burns on her chest, rashes, nodules
throughout her chest and arms, throat and breathing issues, cogni0ve and memory problems
and an inability to do her job as a business owner.
Example 2: