FOCUS GROUPS BOOK

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1. What is this place? 2. Is it warm and friendly? 3. Is it a place that you would go to? 4. What kind of clientele do you think goes there? 5. Does it look like a state or private hospital? 6. What do you think of the exterior? 7. Is it well kept, poorly kept? 8. Would you go to this hospital? 9. Why? 10. Why not? 3. TesPng a Mechanism of Injury DemonstraPve (MOI): Many of you will recall the following MOI that has been shown at colleges as well as in the Edge 4 Blog: “MOI: The Silent Nuclear Bomb.” In that blog, the following case was autopsied and the MOI included depic;ng how the client was brain injured due to falling boxes.
The above MOI was tested extensively in focus groups leading up to trial. Some of the ques;ons asked in that focus group tes;ng process are below: 1. What happened? 2. Does this make sense? 3. What did she injure, if anything? 4. Did the woman have to hit her head to be injured? 5. What was the mechanism of her geFng hurt? 6. What do you assume she hurt by looking at this visual? 7. What would you assume her deficits are now? In tes;ng your MOI demonstra;ves, remember the three Major Truths of these visuals:
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THE KEENAN LAW FIRM INCLUDES GUIDE
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Ms. Miller grabbed the below shot o
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TABLE OF CONTENTS Preface: Chapter
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CHAPTER 1: INTRODUCTION Welcome to
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it aligns with your objecIve. For e
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presenIng a strong defense point in
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FOCUS GROUP STAGES STAGE INTAKE STA
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Objec?ves: Let us look into and exp
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3. Assess how much Bubba cares abou
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The below wriHen ques0ons are those
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(Objec+ve: case selec+on criteria s
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Pa0ent Phil Doe was 51. He was born
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For instance, simply naming who is
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harms), and where else in our world
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chaeng as a group and are influence
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5. To who? 6. How can they be harme
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j. What safety rules can you think
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When to do: The simple answer is, y
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stress this enough. In my experienc
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In 2015, Jane and John were expecEn
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17. What other similar situaEons or
Page 44 and 45: CHAPTER 5: TIMELINE FOCUS GROUP Wha
Page 46 and 47: How to do a >meline focus group: Th
Page 48 and 49: In 2010, Mary and Joe were expec?ng
Page 50 and 51: 14. Graphically, what did you think
Page 52 and 53: Merry Hospital, its doctors and nur
Page 54 and 55: c. Surgery Center d. Outpa?ent surg
Page 56 and 57: sounds complex, it is hard to prono
Page 58 and 59: Example 1: ErecIle dysfuncIon: 1. W
Page 60 and 61: 11. How many of you believe that a
Page 62 and 63: . The Word AssociaFon Focus Group:
Page 64 and 65: CHIROPRACTOR 1. Bones 2. QuesIonabl
Page 66 and 67: groups are finding for the informaI
Page 68 and 69: Example 2: Topic: Monsanto/Polychlo
Page 70 and 71: 3. What are the symptoms of PCB exp
Page 72 and 73: 5. Mortality/Morbidity? Conclusion:
Page 74 and 75: As a whole, you will begin having t
Page 76 and 77: Running your case topic through the
Page 78 and 79: 5. What damage can occur by an unqu
Page 80 and 81: Recall of Products: Warnings: corpo
Page 82 and 83: 5. Is it good or bad? BONUS - THE A
Page 84 and 85: 2. What do you feel thankful for? 3
Page 86 and 87: The potenAal piOalls that you are a
Page 88 and 89: Conclusion: EvaluaAng witness photo
Page 90 and 91: Demonstra;ve evidence should always
Page 92 and 93: The main objecPves of a demonstraPv
Page 96 and 97: MOI MAJOR TRUTH NUMBER 1: If the pu
Page 98 and 99: Some>mes, the mo>ve will be obvious
Page 100 and 101: The Edge case therefore is built ar
Page 102 and 103: CHAPTER 11: OPENING STATEMENT FOCUS
Page 104 and 105: Prac=ce =p: While of course your op
Page 106 and 107: De-brief Ques>on Samples: 1. Based
Page 108 and 109: The ques=on template for the plain=
Page 110 and 111: Elizabeth P Teresa P Angela P Quint
Page 112 and 113: m. Doctor liability n. What was nee
Page 114 and 115: CHAPTER 12: DETERMINING WHAT THE JU
Page 116 and 117: What they need out of the verdict a
Page 118 and 119: How? We need to present our cases t
Page 120 and 121: Nonetheless, while not the focus, i
Page 122 and 123: Let’s first, give a quesEonnaire
Page 124 and 125: 3. Why? 4. Known anyone with it? 5.
Page 126 and 127: 5. Tell focus group parEcipants tha
Page 128 and 129: 25. If I menEon to you a phenomenon
Page 130 and 131: CHAPTER 14: DETERMINING THE VALUE F
Page 132 and 133: Specific outline: The following is
Page 134 and 135: CHAPTER 15: THE ADVERSARIAL FOCUS G
Page 136 and 137: ObjecOve: Mr. Keenan puts it simply
Page 138 and 139: SEND CASE SPECIFIC QUESTIONNAIRE TO
Page 141 and 142: IDENTIFY AND CREATE ISSUE BOARD You
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CHOOSE ATTORNEYS TO PLAY PLAINTIFF
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3. What the tracking board looks li
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At the Keenan Law Firm, it is firm
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4. Lower cost. When we do focus gro
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from what they wrote down a]er hear
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follow up quesJons including perhap
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TO: FROM: RE: DATE: KLF Focus Group
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. Why did it take 18 hours? (x2) c.
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1. TOP 3 FACTS: a. Gabriel i. The t
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ADVERSARIAL FOCUS GROUP (MOCK TRIAL
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To help you with implementation, I
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the ;lip side, if you are seeing mo
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While I think it’s a mistake for
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VIRTUAL FOCUS GROUP CHECKLIST VIRTU
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Example 1: On Monday, April 13, 202
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All informaMon will be kept confide
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CONFIDENTIALITY AGREEMENT The under
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Without further ado, a>er three mon
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I o>en hear sen*ments like the foll
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FOCUS GROUPS BOOK

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