FOCUS GROUPS BOOK
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WriIen Ques>ons:<br />
The wriWen ques?ons to ask aGer presen?ng a ?meline are below. Remember, these wriWen<br />
ques?ons are done in silence, prior to the open mic de-brief por?on of the focus group. Here<br />
with the wriWen ques?ons you are evoking the raw, unfiltered opinions of the par?cipants<br />
before they are impacted by the words and contribu?ons of the other par?cipants.<br />
AGer the above wriWen ques?ons are answered, move into the de-brief por?on of your<br />
presenta?on and discussion. Many of the sample de-brief outlines will follow those of a<br />
narra?ve presenta?on, dependent of course on your iden?fied objec?ve.<br />
SAMPLE <strong>FOCUS</strong> GROUP PRESENTATIONS:<br />
A sample set of presenta?ons and de-brief ques?ons for discussion following a ?meline<br />
presenta?on are below. Remember, the actual graphic ?melines are not included, just the<br />
introduc?on, wriWen ques?on outline and de-brief ques?on outline.<br />
Example 1:<br />
Smith Medical Center is a hospital three hours outside of SeaWle, Washington.<br />
Dr. A is an OB/GYN and finished her residency in 2004.<br />
Dr. B is also an OB/GYN and finished her residency in 2005.
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