FOCUS GROUPS BOOK

More documents

Recommendations

Info

harms), and where else in our world are safety systems important (other systems). All before ever geeng into the specific facts of your case. 3. Iden
How to do a safety focus group: First, iden9fy the industry, topic or genre that you need to hone into for your par9cular case. Then create a wriDen presenta9on introducing that industry, your topic, and ques9ons that evoke comment specifically on the above, including what can go wrong, who can be hurt, how they can be hurt, what other industries are analogous and what their expecta9ons for safety are within that industry. For instance, in a medical malprac9ce case, the safety focus will be on safety in healthcare. In a product liability case, it will be product safety. In a premise liability case, it will be on keeping walkways and floors clear of dangers. While this may sound easy, be cognizant that if your case spreads across mul9ple topics as described above, do not try to combine them in a way that would be confusing. What you are aDemp9ng to decipher are the safety standards that apply to one industry or set of defendants, and then you can run another focus group or set of focus groups to decipher another. Overlapping the two will be disingenuous as well as confusing to both you and the par9cipants. This can occur in a medical device case where you have overlapping elements of product liability and medical malprac9ce, or a pedestrian/auto collision case where you have elements of road safety as well as premise liability. If you do not focus on one thing at a time, you will not recognize what safety standard applies to each industry. One important procedural comment is that you can combine a safety focus group with a narra9ve focus group. To do so, you would first run the safety focus group on the generalized topic of your case, then a^er you have completed that sec9on and drawn out all of the expecta9ons, run your narra9ve. This has the added benefit of embedding the expecta9ons of the industry prior to introducing your specific case facts. WriOen Ques
Page 1 and 2: THE KEENAN LAW FIRM INCLUDES GUIDE
Page 3 and 4: Ms. Miller grabbed the below shot o
Page 5 and 6: TABLE OF CONTENTS Preface: Chapter
Page 7 and 8: CHAPTER 1: INTRODUCTION Welcome to
Page 9 and 10: it aligns with your objecIve. For e
Page 11 and 12: presenIng a strong defense point in
Page 13: FOCUS GROUP STAGES STAGE INTAKE STA
Page 16 and 17: Objec?ves: Let us look into and exp
Page 18 and 19: 3. Assess how much Bubba cares abou
Page 20 and 21: The below wriHen ques0ons are those
Page 22 and 23: (Objec+ve: case selec+on criteria s
Page 24 and 25: Pa0ent Phil Doe was 51. He was born
Page 26 and 27: For instance, simply naming who is
Page 30 and 31: chaeng as a group and are influence
Page 32 and 33: 5. To who? 6. How can they be harme
Page 34 and 35: j. What safety rules can you think
Page 36 and 37: When to do: The simple answer is, y
Page 38 and 39: stress this enough. In my experienc
Page 40 and 41: In 2015, Jane and John were expecEn
Page 42 and 43: 17. What other similar situaEons or
Page 44 and 45: CHAPTER 5: TIMELINE FOCUS GROUP Wha
Page 46 and 47: How to do a >meline focus group: Th
Page 48 and 49: In 2010, Mary and Joe were expec?ng
Page 50 and 51: 14. Graphically, what did you think
Page 52 and 53: Merry Hospital, its doctors and nur
Page 54 and 55: c. Surgery Center d. Outpa?ent surg
Page 56 and 57: sounds complex, it is hard to prono
Page 58 and 59: Example 1: ErecIle dysfuncIon: 1. W
Page 60 and 61: 11. How many of you believe that a
Page 62 and 63: . The Word AssociaFon Focus Group:
Page 64 and 65: CHIROPRACTOR 1. Bones 2. QuesIonabl
Page 66 and 67: groups are finding for the informaI
Page 68 and 69: Example 2: Topic: Monsanto/Polychlo
Page 70 and 71: 3. What are the symptoms of PCB exp
Page 72 and 73: 5. Mortality/Morbidity? Conclusion:
Page 74 and 75: As a whole, you will begin having t
Page 76 and 77: Running your case topic through the
Page 78 and 79:
5. What damage can occur by an unqu
Page 80 and 81:
Recall of Products: Warnings: corpo
Page 82 and 83:
5. Is it good or bad? BONUS - THE A
Page 84 and 85:
2. What do you feel thankful for? 3
Page 86 and 87:
The potenAal piOalls that you are a
Page 88 and 89:
Conclusion: EvaluaAng witness photo
Page 90 and 91:
Demonstra;ve evidence should always
Page 92 and 93:
The main objecPves of a demonstraPv
Page 94 and 95:
1. What is this place? 2. Is it war
Page 96 and 97:
MOI MAJOR TRUTH NUMBER 1: If the pu
Page 98 and 99:
Some>mes, the mo>ve will be obvious
Page 100 and 101:
The Edge case therefore is built ar
Page 102 and 103:
CHAPTER 11: OPENING STATEMENT FOCUS
Page 104 and 105:
Prac=ce =p: While of course your op
Page 106 and 107:
De-brief Ques>on Samples: 1. Based
Page 108 and 109:
The ques=on template for the plain=
Page 110 and 111:
Elizabeth P Teresa P Angela P Quint
Page 112 and 113:
m. Doctor liability n. What was nee
Page 114 and 115:
CHAPTER 12: DETERMINING WHAT THE JU
Page 116 and 117:
What they need out of the verdict a
Page 118 and 119:
How? We need to present our cases t
Page 120 and 121:
Nonetheless, while not the focus, i
Page 122 and 123:
Let’s first, give a quesEonnaire
Page 124 and 125:
3. Why? 4. Known anyone with it? 5.
Page 126 and 127:
5. Tell focus group parEcipants tha
Page 128 and 129:
25. If I menEon to you a phenomenon
Page 130 and 131:
CHAPTER 14: DETERMINING THE VALUE F
Page 132 and 133:
Specific outline: The following is
Page 134 and 135:
CHAPTER 15: THE ADVERSARIAL FOCUS G
Page 136 and 137:
ObjecOve: Mr. Keenan puts it simply
Page 138 and 139:
SEND CASE SPECIFIC QUESTIONNAIRE TO
Page 141 and 142:
IDENTIFY AND CREATE ISSUE BOARD You
Page 144 and 145:
CHOOSE ATTORNEYS TO PLAY PLAINTIFF
Page 146 and 147:
3. What the tracking board looks li
Page 148 and 149:
At the Keenan Law Firm, it is firm
Page 150 and 151:
4. Lower cost. When we do focus gro
Page 152 and 153:
from what they wrote down a]er hear
Page 154 and 155:
follow up quesJons including perhap
Page 156 and 157:
TO: FROM: RE: DATE: KLF Focus Group
Page 158 and 159:
. Why did it take 18 hours? (x2) c.
Page 160 and 161:
1. TOP 3 FACTS: a. Gabriel i. The t
Page 163 and 164:
ADVERSARIAL FOCUS GROUP (MOCK TRIAL
Page 165 and 166:
To help you with implementation, I
Page 167 and 168:
the ;lip side, if you are seeing mo
Page 169 and 170:
While I think it’s a mistake for
Page 171 and 172:
VIRTUAL FOCUS GROUP CHECKLIST VIRTU
Page 173 and 174:
Example 1: On Monday, April 13, 202
Page 175 and 176:
All informaMon will be kept confide
Page 177 and 178:
CONFIDENTIALITY AGREEMENT The under
Page 179 and 180:
Without further ado, a>er three mon
Page 181 and 182:
I o>en hear sen*ments like the foll
show all

FOCUS GROUPS BOOK

Create successful ePaper yourself

Delete template?

Save as template?