FOCUS GROUPS BOOK

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Ever been party to a lawsuit: Ever parMcipated in a focus group, If so what kind? All informaMon will be kept confidenMal and will not be shared. Thank You
CONFIDENTIALITY AGREEMENT The undersigned acknowledges participating in a jury project in regard to the matter known as__________Focus Group. In consideration of payment received for participating, the undersigned agrees to keep confidential all information obtained and acknowledges that he or she will be disqualified from serving as a juror or other participant in the pending litigation. ________________________________ (Signature) ________________________________ (Print Name) ________________________________ (Today’s Date) ________________________________ (Your Date of Birth)
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THE KEENAN LAW FIRM INCLUDES GUIDE
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Ms. Miller grabbed the below shot o
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TABLE OF CONTENTS Preface: Chapter
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CHAPTER 1: INTRODUCTION Welcome to
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it aligns with your objecIve. For e
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presenIng a strong defense point in
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FOCUS GROUP STAGES STAGE INTAKE STA
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Objec?ves: Let us look into and exp
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3. Assess how much Bubba cares abou
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The below wriHen ques0ons are those
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(Objec+ve: case selec+on criteria s
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Pa0ent Phil Doe was 51. He was born
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For instance, simply naming who is
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harms), and where else in our world
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chaeng as a group and are influence
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5. To who? 6. How can they be harme
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j. What safety rules can you think
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When to do: The simple answer is, y
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stress this enough. In my experienc
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In 2015, Jane and John were expecEn
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17. What other similar situaEons or
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CHAPTER 5: TIMELINE FOCUS GROUP Wha
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How to do a >meline focus group: Th
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In 2010, Mary and Joe were expec?ng
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14. Graphically, what did you think
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Merry Hospital, its doctors and nur
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c. Surgery Center d. Outpa?ent surg
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sounds complex, it is hard to prono
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Example 1: ErecIle dysfuncIon: 1. W
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11. How many of you believe that a
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. The Word AssociaFon Focus Group:
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CHIROPRACTOR 1. Bones 2. QuesIonabl
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groups are finding for the informaI
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Example 2: Topic: Monsanto/Polychlo
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3. What are the symptoms of PCB exp
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5. Mortality/Morbidity? Conclusion:
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As a whole, you will begin having t
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Running your case topic through the
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5. What damage can occur by an unqu
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Recall of Products: Warnings: corpo
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5. Is it good or bad? BONUS - THE A
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2. What do you feel thankful for? 3
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The potenAal piOalls that you are a
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Conclusion: EvaluaAng witness photo
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Demonstra;ve evidence should always
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The main objecPves of a demonstraPv
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1. What is this place? 2. Is it war
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MOI MAJOR TRUTH NUMBER 1: If the pu
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Some>mes, the mo>ve will be obvious
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The Edge case therefore is built ar
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CHAPTER 11: OPENING STATEMENT FOCUS
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Prac=ce =p: While of course your op
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De-brief Ques>on Samples: 1. Based
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The ques=on template for the plain=
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Elizabeth P Teresa P Angela P Quint
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m. Doctor liability n. What was nee
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CHAPTER 12: DETERMINING WHAT THE JU
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What they need out of the verdict a
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How? We need to present our cases t
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Nonetheless, while not the focus, i
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Let’s first, give a quesEonnaire
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3. Why? 4. Known anyone with it? 5.
Page 126 and 127: 5. Tell focus group parEcipants tha
Page 128 and 129: 25. If I menEon to you a phenomenon
Page 130 and 131: CHAPTER 14: DETERMINING THE VALUE F
Page 132 and 133: Specific outline: The following is
Page 134 and 135: CHAPTER 15: THE ADVERSARIAL FOCUS G
Page 136 and 137: ObjecOve: Mr. Keenan puts it simply
Page 138 and 139: SEND CASE SPECIFIC QUESTIONNAIRE TO
Page 141 and 142: IDENTIFY AND CREATE ISSUE BOARD You
Page 144 and 145: CHOOSE ATTORNEYS TO PLAY PLAINTIFF
Page 146 and 147: 3. What the tracking board looks li
Page 148 and 149: At the Keenan Law Firm, it is firm
Page 150 and 151: 4. Lower cost. When we do focus gro
Page 152 and 153: from what they wrote down a]er hear
Page 154 and 155: follow up quesJons including perhap
Page 156 and 157: TO: FROM: RE: DATE: KLF Focus Group
Page 158 and 159: . Why did it take 18 hours? (x2) c.
Page 160 and 161: 1. TOP 3 FACTS: a. Gabriel i. The t
Page 163 and 164: ADVERSARIAL FOCUS GROUP (MOCK TRIAL
Page 165 and 166: To help you with implementation, I
Page 167 and 168: the ;lip side, if you are seeing mo
Page 169 and 170: While I think it’s a mistake for
Page 171 and 172: VIRTUAL FOCUS GROUP CHECKLIST VIRTU
Page 173 and 174: Example 1: On Monday, April 13, 202
Page 175: All informaMon will be kept confide
Page 179 and 180: Without further ado, a>er three mon
Page 181 and 182: I o>en hear sen*ments like the foll
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FOCUS GROUPS BOOK

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