FOCUS GROUPS BOOK

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5. To who? 6. How can they be harmed? 7. Whose responsibility would it be? 8. Why? 9. What can happen on the premises? 10. Who can be on the premise? 11. What are the concerns from the hotel’s perspec9ve as to what can happen on their property? 12. (If FG par9cipants men9on injuries then ask)-> What would cause injury X? 13. What can be done to reduce these injuries? 14. What are your expecta9ons of the hotel to keep guests safe? 15. Do you deserve these things? 16. Why? 17. Are they rights? 18. Would you tolerate them being taken away? 19. What other industries have similar standards? 20. Who has the control over safety at the hotel? Example 3: (Objec2ve: decipher expecta2ons of safety with product manufacturer to assess case selec2on criteria). We are going to let you guys be the inves9gators in this case. Show photos of boDle caps. 1. What are we looking at here? (safety boDle caps) 2. Is anybody familiar with this product? 3. What are these boDle caps designed to do? 4. How affec9ve are they for their purpose? 5. How do they work? 6. How affec9ve are they supposed to be? 7. Are they affec9ve against a 10-year-old? 8. How about a 5-year-old? 9. What are your expecta9ons of a company making this product? 10. Who does it protect? 11. What happens if your expecta9ons are not met? 12. Who can get hurt? 13. How can they be hurt? 14. Is this important? 15. Why or why not? 16. Who is in control to make this product safe?
Example 4: (Objec2ve: decipher expecta2ons of safety with product manufacturer to assess case selec2on criteria). Safety FG Outline: 1. Introduc
Page 1 and 2: THE KEENAN LAW FIRM INCLUDES GUIDE
Page 3 and 4: Ms. Miller grabbed the below shot o
Page 5 and 6: TABLE OF CONTENTS Preface: Chapter
Page 7 and 8: CHAPTER 1: INTRODUCTION Welcome to
Page 9 and 10: it aligns with your objecIve. For e
Page 11 and 12: presenIng a strong defense point in
Page 13: FOCUS GROUP STAGES STAGE INTAKE STA
Page 16 and 17: Objec?ves: Let us look into and exp
Page 18 and 19: 3. Assess how much Bubba cares abou
Page 20 and 21: The below wriHen ques0ons are those
Page 22 and 23: (Objec+ve: case selec+on criteria s
Page 24 and 25: Pa0ent Phil Doe was 51. He was born
Page 26 and 27: For instance, simply naming who is
Page 28 and 29: harms), and where else in our world
Page 30 and 31: chaeng as a group and are influence
Page 34 and 35: j. What safety rules can you think
Page 36 and 37: When to do: The simple answer is, y
Page 38 and 39: stress this enough. In my experienc
Page 40 and 41: In 2015, Jane and John were expecEn
Page 42 and 43: 17. What other similar situaEons or
Page 44 and 45: CHAPTER 5: TIMELINE FOCUS GROUP Wha
Page 46 and 47: How to do a >meline focus group: Th
Page 48 and 49: In 2010, Mary and Joe were expec?ng
Page 50 and 51: 14. Graphically, what did you think
Page 52 and 53: Merry Hospital, its doctors and nur
Page 54 and 55: c. Surgery Center d. Outpa?ent surg
Page 56 and 57: sounds complex, it is hard to prono
Page 58 and 59: Example 1: ErecIle dysfuncIon: 1. W
Page 60 and 61: 11. How many of you believe that a
Page 62 and 63: . The Word AssociaFon Focus Group:
Page 64 and 65: CHIROPRACTOR 1. Bones 2. QuesIonabl
Page 66 and 67: groups are finding for the informaI
Page 68 and 69: Example 2: Topic: Monsanto/Polychlo
Page 70 and 71: 3. What are the symptoms of PCB exp
Page 72 and 73: 5. Mortality/Morbidity? Conclusion:
Page 74 and 75: As a whole, you will begin having t
Page 76 and 77: Running your case topic through the
Page 78 and 79: 5. What damage can occur by an unqu
Page 80 and 81: Recall of Products: Warnings: corpo
Page 82 and 83:
5. Is it good or bad? BONUS - THE A
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2. What do you feel thankful for? 3
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The potenAal piOalls that you are a
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Conclusion: EvaluaAng witness photo
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Demonstra;ve evidence should always
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The main objecPves of a demonstraPv
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1. What is this place? 2. Is it war
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MOI MAJOR TRUTH NUMBER 1: If the pu
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Some>mes, the mo>ve will be obvious
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The Edge case therefore is built ar
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CHAPTER 11: OPENING STATEMENT FOCUS
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Prac=ce =p: While of course your op
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De-brief Ques>on Samples: 1. Based
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The ques=on template for the plain=
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Elizabeth P Teresa P Angela P Quint
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m. Doctor liability n. What was nee
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CHAPTER 12: DETERMINING WHAT THE JU
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What they need out of the verdict a
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How? We need to present our cases t
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Nonetheless, while not the focus, i
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Let’s first, give a quesEonnaire
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3. Why? 4. Known anyone with it? 5.
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5. Tell focus group parEcipants tha
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25. If I menEon to you a phenomenon
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CHAPTER 14: DETERMINING THE VALUE F
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Specific outline: The following is
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CHAPTER 15: THE ADVERSARIAL FOCUS G
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ObjecOve: Mr. Keenan puts it simply
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SEND CASE SPECIFIC QUESTIONNAIRE TO
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IDENTIFY AND CREATE ISSUE BOARD You
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CHOOSE ATTORNEYS TO PLAY PLAINTIFF
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3. What the tracking board looks li
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At the Keenan Law Firm, it is firm
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4. Lower cost. When we do focus gro
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from what they wrote down a]er hear
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follow up quesJons including perhap
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TO: FROM: RE: DATE: KLF Focus Group
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. Why did it take 18 hours? (x2) c.
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1. TOP 3 FACTS: a. Gabriel i. The t
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ADVERSARIAL FOCUS GROUP (MOCK TRIAL
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To help you with implementation, I
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the ;lip side, if you are seeing mo
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While I think it’s a mistake for
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VIRTUAL FOCUS GROUP CHECKLIST VIRTU
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Example 1: On Monday, April 13, 202
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All informaMon will be kept confide
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CONFIDENTIALITY AGREEMENT The under
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Without further ado, a>er three mon
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I o>en hear sen*ments like the foll
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FOCUS GROUPS BOOK

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