FOCUS GROUPS BOOK

The MOTIVE in most product’s liability cases is the /me-honored mantra of
‘profits over people.’
If it’s not a ‘profits over people’ or ‘the conveyor belt is running so fast that even
a qualified professional will sooner or later violate the safety rules,’ there is one
simple mo/ve that can be explained: ‘The defendants simply didn’t care.’
Understand that the ‘don’t care’ mo/ve creates a Rep/lian danger in Bubba that
clearly implies this will happen again. Remember, not every /me, but, like
Russian roulePe, sooner or later if you have this kind of mindset it will happen
again as a certainty.
Second Bo,om Line: Your Tort professor was either a lying dog or simply
wrong when he told you that if you establish liability, causaGon, and damages
then a plainGff’s verdict will certainly occur.
“Every case must have a motive.” – Don Keenan
You are therefore, just using the focus groups to iden>fy a necessary element of negligence.
Think of mo>ve as important as any other element of the prima facia case you must prove.
If you have taken the KTI Advanced Opening Course, you have learned the small snippet
regarding mo>ve contained in the opening statement: