FOCUS GROUPS BOOK

CHAPTER 6: BLACKBOARD FOCUS GROUPS
What are they:
This chapter will focus on finding out what is on Bubba’s blackboard. We will cover the
overarching concept of what we mean when we say “blackboard,” and three separate focus
groups to help uncover what is on the conscious and subconscious mind of your parIcipants as
it pertains to various topics in your case.
a. The a9tudinal focus group.
b. Word associaFon.
c. The Smart Phone focus group.
In doing and pracIcing the below focus groups, you are simultaneously pracIcing your voir dire
quesIons. You will be deciphering what quesIons are most efficiently evoking from the group
where they stand on key issues in your case. In addiIon, you are learning the community
opinions of enIIes, people, places and things involved. The more focus groups you do
uncovering Bubba’s blackboard, the more confident you can be walking into trial with the
knowledge of how to meet the jury where they are instead of explaining things they already
know, or failing to explain things they are unfamiliar with.
Let me give you an example: meningiIs. If you have a medical malpracIce case that involves
meningiIs, and you have not run focus groups on this condiIon, my hunch is most people
would assume that it is a complex medical term that will not resonate easily with the jury. It