FOCUS GROUPS BOOK
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
In order to be successful, be sure to have enough informaFon that both sides of the case can be<br />
presented. Do not play cheerleader and leave out important defense points, or you will end up<br />
with a skewed result.<br />
ObjecBve:<br />
As you learn through the Edge System, many things go into determining the value of your case.<br />
The below tools are all necessary steps in coming to a conclusion on this topic.<br />
1. BuffeI Paradigm (taught at the KTI Media2on Course).<br />
2. Jury Verdict Research and Analysis.<br />
3. Personal jury and seIlement experience results.<br />
4. Judge and mediator surveys.<br />
5. Focus group input on determining the value of the case.<br />
The objecFve with this focus group is to accomplish one of the many tools we have in puZng<br />
together the puzzle of determining the value of our cases. Not one of the above can do that on<br />
its own, but together can help you assess where the seIlement number or jury verdict request<br />
should fall.<br />
How to determine the case value through a focus group:<br />
The template for determining the case value through a focus group is one of the simplest; but<br />
do not deviate from the wording. The reason being, the set up and wording is helping us avoid<br />
falling into the pracFce Fp trap below and not geZng a meaningful evaluaFon of your case. This<br />
focus group is also well paired with the “what does the jury get out of the verdict” presentaFon.<br />
PracFce Fp: Do not fall into the trap of asking open ended quesFons about dollar values from<br />
the focus groups. Doing so is strictly like talking about Monopoly money with them. It does not<br />
resonate, and is not a true or real depicFon of how they value the case.
Change language