FOCUS GROUPS BOOK

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focus group, and 12 may be too many; but for an adversarial focus group 12-15 is just right. From the mechanics, to the preparaEon, to pracEcing voir dire and reframing cases, it is a skill I conEnue to hone, pracEce and will do so fully for as long as I am a lawyer. During my Eme, nearly 20 new alternaEve passion quesEons were rolled out and tested, cases focus grouped and tried to verdict, openings wriGen and tested, and tested again. And again. UnEl they were just right. Every fathomable type of focus group ran just at the right Eme, all skills I can now aGempt to emulate. If I were to take away everything else on this list, this item would likely remain as something completely indispensable. There has been nothing in my career quite like watching Don do a voir dire on a group of strangers and the indispensable informaEon they give back to him. The thought process, preparaEon and strategizing I was able to watch and eventually parEcipate in while deciding to take a case and later working it up, is nothing short of remarkable. Our job as aGorneys is to work as advocates for our clients that have been wronged. Their tragedy will eventually at its pinnacle, be judged by a jury of their peers. How can you truly do your job without taking that case to their peers as many Emes and in as many ways as humanely possible? People are just people. And those people are our juries and live among us every day as our focus groups. Bo#om Line: Not in a million years could I put into these pages all that I learned both personally and professionally during my Eme in Seaside. All that I gained, I will bring with me forever. Courage, connecEon with myself, and connecEon with others. Strength, confidence, and knowledge. Things I will be forever grateful for, and run with to just keep improving. AVer the fellowship, Ms. Miller returned to Sea8le to open her firm own firm with partner and fellow Edge a8orney, Bryan Olsen. Miller Olsen, PLLC runs focus groups weekly and con9nues the fight for jus9ce we are all embarking on together.
TABLE OF CONTENTS Preface: Chapter 1: About the Author – Amy F. Miller IntroducDon STAGE 1 – INTAKE Chapter 2: Chapter 3: NarraDve Focus Group Safety Focus Group STAGE 2 – CASE DEVELOPMENT Chapter 4: Chapter 5: Chapter 6: Safety Rules Timelines Blackboard a. ARtudinal b. Word AssociaDon c. Smart Phone Focus Group STAGE 3 – TRIAL DEVELOPMENT Chapter 7: Chapter 8: Chapter 9: Chapter 10: Voir Dire a. AlternaDve Passion QuesDons Witness EvaluaDon DemonstraDves MoDve STAGE 4 – TRIAL PREPARATION Chapter 11: Opening Statements a. PlainDff b. PlainDff v. Defense
Page 1 and 2: THE KEENAN LAW FIRM INCLUDES GUIDE
Page 3: Ms. Miller grabbed the below shot o
Page 7 and 8: CHAPTER 1: INTRODUCTION Welcome to
Page 9 and 10: it aligns with your objecIve. For e
Page 11 and 12: presenIng a strong defense point in
Page 13: FOCUS GROUP STAGES STAGE INTAKE STA
Page 16 and 17: Objec?ves: Let us look into and exp
Page 18 and 19: 3. Assess how much Bubba cares abou
Page 20 and 21: The below wriHen ques0ons are those
Page 22 and 23: (Objec+ve: case selec+on criteria s
Page 24 and 25: Pa0ent Phil Doe was 51. He was born
Page 26 and 27: For instance, simply naming who is
Page 28 and 29: harms), and where else in our world
Page 30 and 31: chaeng as a group and are influence
Page 32 and 33: 5. To who? 6. How can they be harme
Page 34 and 35: j. What safety rules can you think
Page 36 and 37: When to do: The simple answer is, y
Page 38 and 39: stress this enough. In my experienc
Page 40 and 41: In 2015, Jane and John were expecEn
Page 42 and 43: 17. What other similar situaEons or
Page 44 and 45: CHAPTER 5: TIMELINE FOCUS GROUP Wha
Page 46 and 47: How to do a >meline focus group: Th
Page 48 and 49: In 2010, Mary and Joe were expec?ng
Page 50 and 51: 14. Graphically, what did you think
Page 52 and 53: Merry Hospital, its doctors and nur
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c. Surgery Center d. Outpa?ent surg
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sounds complex, it is hard to prono
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Example 1: ErecIle dysfuncIon: 1. W
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11. How many of you believe that a
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. The Word AssociaFon Focus Group:
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CHIROPRACTOR 1. Bones 2. QuesIonabl
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groups are finding for the informaI
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Example 2: Topic: Monsanto/Polychlo
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3. What are the symptoms of PCB exp
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5. Mortality/Morbidity? Conclusion:
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As a whole, you will begin having t
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Running your case topic through the
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5. What damage can occur by an unqu
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Recall of Products: Warnings: corpo
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5. Is it good or bad? BONUS - THE A
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2. What do you feel thankful for? 3
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The potenAal piOalls that you are a
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Conclusion: EvaluaAng witness photo
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Demonstra;ve evidence should always
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The main objecPves of a demonstraPv
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1. What is this place? 2. Is it war
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MOI MAJOR TRUTH NUMBER 1: If the pu
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Some>mes, the mo>ve will be obvious
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The Edge case therefore is built ar
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CHAPTER 11: OPENING STATEMENT FOCUS
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Prac=ce =p: While of course your op
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De-brief Ques>on Samples: 1. Based
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The ques=on template for the plain=
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Elizabeth P Teresa P Angela P Quint
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m. Doctor liability n. What was nee
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CHAPTER 12: DETERMINING WHAT THE JU
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What they need out of the verdict a
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How? We need to present our cases t
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Nonetheless, while not the focus, i
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Let’s first, give a quesEonnaire
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3. Why? 4. Known anyone with it? 5.
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5. Tell focus group parEcipants tha
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25. If I menEon to you a phenomenon
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CHAPTER 14: DETERMINING THE VALUE F
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Specific outline: The following is
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CHAPTER 15: THE ADVERSARIAL FOCUS G
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ObjecOve: Mr. Keenan puts it simply
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SEND CASE SPECIFIC QUESTIONNAIRE TO
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IDENTIFY AND CREATE ISSUE BOARD You
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CHOOSE ATTORNEYS TO PLAY PLAINTIFF
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3. What the tracking board looks li
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At the Keenan Law Firm, it is firm
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4. Lower cost. When we do focus gro
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from what they wrote down a]er hear
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follow up quesJons including perhap
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TO: FROM: RE: DATE: KLF Focus Group
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. Why did it take 18 hours? (x2) c.
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1. TOP 3 FACTS: a. Gabriel i. The t
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ADVERSARIAL FOCUS GROUP (MOCK TRIAL
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To help you with implementation, I
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the ;lip side, if you are seeing mo
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While I think it’s a mistake for
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VIRTUAL FOCUS GROUP CHECKLIST VIRTU
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Example 1: On Monday, April 13, 202
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All informaMon will be kept confide
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CONFIDENTIALITY AGREEMENT The under
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Without further ado, a>er three mon
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I o>en hear sen*ments like the foll
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FOCUS GROUPS BOOK

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