FOCUS GROUPS BOOK

There are two theories as to what happened:
1. That when he came back to the room he was taking his shoes off and fell out the
window.
2. That he sat down to chew tobacco on the HVAC unit beneath the window and fell out.
Example 4:
(Objec+ve: case selec+on criteria).
State Farm insurance company is the largest auto insurer in the country. State Farm services
over 83 million policies and accounts throughout the U.S.
State Farm insured Jane with auto insurance in 2010 when she was rear ended. Shannon held a
$100,000 underinsured motorist policy with State Farm.
In May of 2012, Jane made a claim under her UIM policy for injuries.
State Farm appointed an adjuster to her claim. He was provided Jane’s doctors’ opinions that
her injuries were related to the crash. State Farm hired their own doctor that stated her injuries
were not related.
Based on that, State Farm never made any monetary offers to seHle Jane’s case. In September
2015, Jane and State Farm went to trial, and aRer 4 days a jury found that the injuries were
caused by the crash and the verdict was for $800,000 for future medical treatment and pain and
suffering.
ARer the trial, State Farm was only required by law to pay Jane the $100,000 policy, which they
did. Now, Jane is alleging State Farm did not act reasonably or with “good faith and fair dealing”
and is suing State Farm for Bad Faith.
State Farm alleges that they did act reasonably in evalua0ng her claim.
--------
Example 5:
(Objec+ve: case selec+on criteria and nega+ve a/ribu+on).
Northwest Heart Center is in Gorgeous, California. Dr. John Doe is a cardiovascular surgeon.
(Photo). He has never done an aor0c valve replacement with a Bentall procedure before.
A Bentall procedure is a cardiac surgery opera0on involving replacement of the clogged or nonworking
aor0c valve. (SLIDE)