FOCUS GROUPS BOOK

SEND CASE SPECIFIC QUESTIONNAIRE TO FOCUS GROUP PARTICIPANTS:
There are going to be quesCons, just as there would be at the actual trial, that you will be able
to ask prior to the focus group that can be done via wriTen quesConnaire. A sample of a
quesConnaire sent in a school premise liability case is included as Appendix 2.
The quesConnaire was sent out a few days prior to the focus group, with a deadline of noon the
day before. Use the quesConnaire for items you have idenCfied in your focus groups leading up
to that point that you believe may be idenCficaCon paTerns for favorable or non-favorable
jurors. It can also be an opportunity to test quesCons to be placed on juror quesConnaires at
trial if your jurisdicCon allows them.
PracCce Cp: Make submiUng the quesConnaire mandatory to parCcipate on the day of the
focus group to ensure that you receive it back on Cme.
CREATE A SCHEDULE
ASSIGN PERSON WHO WILL BE TRACKING THE
VOTING AFTER EACH PRESENTATION ELEMENT
RECORD FOCUS GROUP
COLLECT AND SAVE ALL NOTES AND WRITTEN
TALLIES
CONDUCT DELIBERATIONS WITH PARTICIPANTS
DE-BRIEF FOCUS GROUP WITH ALL ATTORNEYS
DRAFT ADVERSARIAL FOCUS GROUP MEMO
Do not underesCmate the need for a schedule. This will keep all of the parCcipants and
witnesses on track. Below are two samples of what a focus group schedule may look like.
Sample Adversarial Focus Group Schedules: