FOCUS GROUPS BOOK

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Specific outline: The following is the script for assessing value in your case: “I’ve been asked by the parBes to ask a personal quesBon. If the insurance companies for the defendants all got together, and it was one of your family members that died that day, and they came to you and made a cash seTlement offer of $5,000,000, do you take it and release all claims forever, or reject it and go to trial?” Remember, this is not an event case, and this case is not about your client. This focus group is not one where your descripFon prior to asking the above quesFons is all about damages. Quite the contrary, the presentaFon describing the case needs to be framed around the system failure as you would try the case, with just enough informaFon to assess what the harm done was. A`er you have given the descripFon of the case including the system failure and damages, ask the above per the script. Key points include not negoFaFng. It is important that it is a “take it or leave it” number. Also ensure you have follow-up quesFons ready including why, and the reasons for their decision. At this point, you can easily transiFon into asking what the parFcipants would get out of a verdict if they went forward. Also, listen. In the response to the above quesFon on value, the parFcipants will give you the thing that is most important to them in their decision-making. It may be accountability, it may be deterrence, or it may be taking the offer you have given and blaming the client. Whatever it is, listen to the first thing they say a`er their accept or reject response.
Conclusion: Determining the value of your case through a focus group cannot be done in a vacuum. It is not the only tool in your toolbox in properly assessing your case, but one of the many to combine and synthesize in making the decision to seIle your case or try your case; and if so what to ask for from the other side and/or the jury.
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THE KEENAN LAW FIRM INCLUDES GUIDE
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Ms. Miller grabbed the below shot o
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TABLE OF CONTENTS Preface: Chapter
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CHAPTER 1: INTRODUCTION Welcome to
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it aligns with your objecIve. For e
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presenIng a strong defense point in
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FOCUS GROUP STAGES STAGE INTAKE STA
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Objec?ves: Let us look into and exp
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3. Assess how much Bubba cares abou
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The below wriHen ques0ons are those
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(Objec+ve: case selec+on criteria s
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Pa0ent Phil Doe was 51. He was born
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For instance, simply naming who is
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harms), and where else in our world
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chaeng as a group and are influence
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5. To who? 6. How can they be harme
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j. What safety rules can you think
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When to do: The simple answer is, y
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stress this enough. In my experienc
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In 2015, Jane and John were expecEn
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17. What other similar situaEons or
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CHAPTER 5: TIMELINE FOCUS GROUP Wha
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How to do a >meline focus group: Th
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In 2010, Mary and Joe were expec?ng
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14. Graphically, what did you think
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Merry Hospital, its doctors and nur
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c. Surgery Center d. Outpa?ent surg
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sounds complex, it is hard to prono
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Example 1: ErecIle dysfuncIon: 1. W
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11. How many of you believe that a
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. The Word AssociaFon Focus Group:
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CHIROPRACTOR 1. Bones 2. QuesIonabl
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groups are finding for the informaI
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Example 2: Topic: Monsanto/Polychlo
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3. What are the symptoms of PCB exp
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5. Mortality/Morbidity? Conclusion:
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As a whole, you will begin having t
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Running your case topic through the
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5. What damage can occur by an unqu
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Recall of Products: Warnings: corpo
Page 82 and 83: 5. Is it good or bad? BONUS - THE A
Page 84 and 85: 2. What do you feel thankful for? 3
Page 86 and 87: The potenAal piOalls that you are a
Page 88 and 89: Conclusion: EvaluaAng witness photo
Page 90 and 91: Demonstra;ve evidence should always
Page 92 and 93: The main objecPves of a demonstraPv
Page 94 and 95: 1. What is this place? 2. Is it war
Page 96 and 97: MOI MAJOR TRUTH NUMBER 1: If the pu
Page 98 and 99: Some>mes, the mo>ve will be obvious
Page 100 and 101: The Edge case therefore is built ar
Page 102 and 103: CHAPTER 11: OPENING STATEMENT FOCUS
Page 104 and 105: Prac=ce =p: While of course your op
Page 106 and 107: De-brief Ques>on Samples: 1. Based
Page 108 and 109: The ques=on template for the plain=
Page 110 and 111: Elizabeth P Teresa P Angela P Quint
Page 112 and 113: m. Doctor liability n. What was nee
Page 114 and 115: CHAPTER 12: DETERMINING WHAT THE JU
Page 116 and 117: What they need out of the verdict a
Page 118 and 119: How? We need to present our cases t
Page 120 and 121: Nonetheless, while not the focus, i
Page 122 and 123: Let’s first, give a quesEonnaire
Page 124 and 125: 3. Why? 4. Known anyone with it? 5.
Page 126 and 127: 5. Tell focus group parEcipants tha
Page 128 and 129: 25. If I menEon to you a phenomenon
Page 130 and 131: CHAPTER 14: DETERMINING THE VALUE F
Page 134 and 135: CHAPTER 15: THE ADVERSARIAL FOCUS G
Page 136 and 137: ObjecOve: Mr. Keenan puts it simply
Page 138 and 139: SEND CASE SPECIFIC QUESTIONNAIRE TO
Page 141 and 142: IDENTIFY AND CREATE ISSUE BOARD You
Page 144 and 145: CHOOSE ATTORNEYS TO PLAY PLAINTIFF
Page 146 and 147: 3. What the tracking board looks li
Page 148 and 149: At the Keenan Law Firm, it is firm
Page 150 and 151: 4. Lower cost. When we do focus gro
Page 152 and 153: from what they wrote down a]er hear
Page 154 and 155: follow up quesJons including perhap
Page 156 and 157: TO: FROM: RE: DATE: KLF Focus Group
Page 158 and 159: . Why did it take 18 hours? (x2) c.
Page 160 and 161: 1. TOP 3 FACTS: a. Gabriel i. The t
Page 163 and 164: ADVERSARIAL FOCUS GROUP (MOCK TRIAL
Page 165 and 166: To help you with implementation, I
Page 167 and 168: the ;lip side, if you are seeing mo
Page 169 and 170: While I think it’s a mistake for
Page 171 and 172: VIRTUAL FOCUS GROUP CHECKLIST VIRTU
Page 173 and 174: Example 1: On Monday, April 13, 202
Page 175 and 176: All informaMon will be kept confide
Page 177 and 178: CONFIDENTIALITY AGREEMENT The under
Page 179 and 180: Without further ado, a>er three mon
Page 181 and 182: I o>en hear sen*ments like the foll
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FOCUS GROUPS BOOK

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