FOCUS GROUPS BOOK

Opening Statement focus group, you can weave into the quesJon outline ones soliciJng this
informaJon. Same can be done in combinaJon with a narraJve, safety, safety rules or moJve
focus group presentaJon. AnyJme there is enough informaJon for the focus group to digest
regarding what has happened, and what threat the defendant conJnues to pose to society, this
focus group will be beneficial.
In order to provoke responses to this quesJon of what the community gets, ask some of the
following quesJons:
PracJce Jp: Examples of what the jury will get out of a verdict in specific case types helps shape
how you will ask the quesJons and form your presentaJon. In an auto crash case, reducing
roadway crashes, protecJng the community from speeding and eliminaJng and deterring
distracted driving are common responses. In medical malpracJce, making the community
hospitals safer and more aSenJve to all is a clear benefit to the jurors. Likewise, in a product
defect case, holding manufacturers accountable for unsafe products keeps us all safer in the
future.
Also pay close aSenJon to how the responses and determinaJon of “what a jury gets out of a
verdict” corresponds with the moJve in your case.
Conclusion:
The whole purpose of running focus groups is to win our cases. It is not to manipulate people
into believing you, or persuade them through lawyerly tacJcs or big words. While all of those
stereotypes about lawyers are surely swimming in the minds of our jurors, we want to be the
exact opposite.