FOCUS GROUPS BOOK

What they need out of the verdict are Safety Rules, confirmaJon of their Codes and a resoluJon
of the system that failed leading to a conJnued harm, shown through the spreading of the
tentacles of danger.
The ulJmate objecJve then is to take what the focus groups tell you they will get from a verdict
in your client’s favor, and ensure beyond a shadow of a doubt you are reiteraJng those
community rewards in your presentaJon of the evidence.
How to run this focus group:
This focus group can be run alone, or in combinaJon with other types of focus groups by asking
quesJons evoking a response to what they will get from the verdict. For instance, if you run an