FOCUS GROUPS BOOK

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SAVE VIRTUAL CHAT BOX COLLECT AND SAVE ANY WRITTEN VOTES FROM PARTICIPANTS AND TAKE PHOTOS OF ANY FLIP CHARTS USED UPLOAD VIDEO AND SAVE (SEND TO ALL INTERESTED PARTIES) PAY PARTICIPANTS DO <strong>FOCUS</strong> GROUP MEMOS FOR ALL CASES (WITHIN 48-HOURS) SAVE PARTICIPANTS TO CENTRAL DATABASE FOR TRACKING 2
Example 1: On Monday, April 13, 2020 from 1:00 pm - 4:30 pm we will be holding a Virtual focus group. This will not be an in-person session and anyone arriving at the office will not be admiFed. You must have access to the internet and either a computer with a video camera and microphone or a smartphone with the Zoom link. This is a mock jury where people will give their opinions of cases. If selected, you will receive a confidenMality agreement via DocuSign. This must be returned prior to receiving the link. You will receive a Zoom video conference link at 12:50pm via e-mail provided the confidenMality agreement is returned. Log in will be no later than 1:00pm and anyone aFempMng to log in aRer that will not be allowed to parMcipate. The pay is $60.00. Payment will be made through PayPal and funds will be available 15 minutes prior to the end of the session. You must have an acMve PayPal account to parMcipate and be paid as no other payment method will be allowed. ***Note: ParMcipants who have parMcipated in a mock jury focus group within the last 6 months may not be eligible to parMcipate this date. Thank you for your interest. THIS IS A REAL <strong>FOCUS</strong> GROUP PLEASE DO NOT FLAG AS SPAM. To apply, you must complete the following quesMons and respond via email. APPLICATIONS WITHOUT COMPLETE ANSWERS WILL NOT BE CONSIDERED. We are trying to meet certain demographics. Full Name (as you want it to appear on the check, should you be selected): Cell Phone: Gender: Age: Race: PoliMcal AffiliaMon (Dem, Rep, Other): Email Address: Is this the e-mail address associated with your PayPal account?: City you live in: Marital Status: Any Children?: Highest grade/level completed in school (e.g. high school, some college, bachelor's, master's) : Place of Birth (City/State): Current or most recent trade & how long: Self-Employed?: Ever been party to a lawsuit: Ever parMcipated in a focus group, If so what kind? All informaMon will be kept confidenMal and will not be shared.
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THE KEENAN LAW FIRM INCLUDES GUIDE
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Ms. Miller grabbed the below shot o
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TABLE OF CONTENTS Preface: Chapter
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CHAPTER 1: INTRODUCTION Welcome to
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it aligns with your objecIve. For e
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presenIng a strong defense point in
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FOCUS GROUP STAGES STAGE INTAKE STA
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Objec?ves: Let us look into and exp
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3. Assess how much Bubba cares abou
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The below wriHen ques0ons are those
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(Objec+ve: case selec+on criteria s
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Pa0ent Phil Doe was 51. He was born
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For instance, simply naming who is
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harms), and where else in our world
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chaeng as a group and are influence
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5. To who? 6. How can they be harme
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j. What safety rules can you think
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When to do: The simple answer is, y
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stress this enough. In my experienc
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In 2015, Jane and John were expecEn
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17. What other similar situaEons or
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CHAPTER 5: TIMELINE FOCUS GROUP Wha
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How to do a >meline focus group: Th
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In 2010, Mary and Joe were expec?ng
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14. Graphically, what did you think
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Merry Hospital, its doctors and nur
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c. Surgery Center d. Outpa?ent surg
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sounds complex, it is hard to prono
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Example 1: ErecIle dysfuncIon: 1. W
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11. How many of you believe that a
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. The Word AssociaFon Focus Group:
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CHIROPRACTOR 1. Bones 2. QuesIonabl
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groups are finding for the informaI
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Example 2: Topic: Monsanto/Polychlo
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3. What are the symptoms of PCB exp
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5. Mortality/Morbidity? Conclusion:
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As a whole, you will begin having t
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Running your case topic through the
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5. What damage can occur by an unqu
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Recall of Products: Warnings: corpo
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5. Is it good or bad? BONUS - THE A
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2. What do you feel thankful for? 3
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The potenAal piOalls that you are a
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Conclusion: EvaluaAng witness photo
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Demonstra;ve evidence should always
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The main objecPves of a demonstraPv
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1. What is this place? 2. Is it war
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MOI MAJOR TRUTH NUMBER 1: If the pu
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Some>mes, the mo>ve will be obvious
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The Edge case therefore is built ar
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CHAPTER 11: OPENING STATEMENT FOCUS
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Prac=ce =p: While of course your op
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De-brief Ques>on Samples: 1. Based
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The ques=on template for the plain=
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Elizabeth P Teresa P Angela P Quint
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m. Doctor liability n. What was nee
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CHAPTER 12: DETERMINING WHAT THE JU
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What they need out of the verdict a
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How? We need to present our cases t
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Nonetheless, while not the focus, i
Page 122 and 123: Let’s first, give a quesEonnaire
Page 124 and 125: 3. Why? 4. Known anyone with it? 5.
Page 126 and 127: 5. Tell focus group parEcipants tha
Page 128 and 129: 25. If I menEon to you a phenomenon
Page 130 and 131: CHAPTER 14: DETERMINING THE VALUE F
Page 132 and 133: Specific outline: The following is
Page 134 and 135: CHAPTER 15: THE ADVERSARIAL FOCUS G
Page 136 and 137: ObjecOve: Mr. Keenan puts it simply
Page 138 and 139: SEND CASE SPECIFIC QUESTIONNAIRE TO
Page 141 and 142: IDENTIFY AND CREATE ISSUE BOARD You
Page 144 and 145: CHOOSE ATTORNEYS TO PLAY PLAINTIFF
Page 146 and 147: 3. What the tracking board looks li
Page 148 and 149: At the Keenan Law Firm, it is firm
Page 150 and 151: 4. Lower cost. When we do focus gro
Page 152 and 153: from what they wrote down a]er hear
Page 154 and 155: follow up quesJons including perhap
Page 156 and 157: TO: FROM: RE: DATE: KLF Focus Group
Page 158 and 159: . Why did it take 18 hours? (x2) c.
Page 160 and 161: 1. TOP 3 FACTS: a. Gabriel i. The t
Page 163 and 164: ADVERSARIAL FOCUS GROUP (MOCK TRIAL
Page 165 and 166: To help you with implementation, I
Page 167 and 168: the ;lip side, if you are seeing mo
Page 169 and 170: While I think it’s a mistake for
Page 171: VIRTUAL FOCUS GROUP CHECKLIST VIRTU
Page 175 and 176: All informaMon will be kept confide
Page 177 and 178: CONFIDENTIALITY AGREEMENT The under
Page 179 and 180: Without further ado, a>er three mon
Page 181 and 182: I o>en hear sen*ments like the foll
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FOCUS GROUPS BOOK

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