FOCUS GROUPS BOOK

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5. Mortality/Morbidity? Conclusion: At the end of the day, what we want, and need as trial lawyers are tools in our toolbox to decipher as much as possible before ever walking into the courtroom who will be good for our case and who will not be. Once we can start to see paUerns and idenIfy these demographics that are trending towards us versus away from us, we start pracIcing and using the skills in voir dire.
CHAPTER 7: THE VOIR DIRE <strong>FOCUS</strong> GROUP What it is: The voir dire focus group is your 9me to shine! Now we are moving into Stage 3 of the case phases and into the real niDy griDy trial prep. The voir dire focus group is just as it sounds: giving your trial voir dire to the par9cipants to prac9ce and refine it. Remember when going into prac9cing your voir dire the Keenan Edge voir dire stool: Prac9ce 9p: When we are talking about a “Voir Dire Focus Group” what we mean is prac9cing, refining and perfec9ng your actual voir dire you will be giving at trial. We also instruct to do a voir dire sec9on at the beginning of focus groups to find out who your par9cipants are, get some informa9on about what is on their blackboard and embed certain concepts of your case. OTen por9ons of these will overlap, and some9mes they will not, but do know that while the verbiage may be the same, don’t misinterpret the two things or their objec9ves. When to do it: The voir dire focus group and beginning to prac9ce it can begin early. For example, parts of your narra9ve focus group and parts of your blackboard focus groups will eventually be part of your voir dire at trial, so technically every focus group you are doing is prac9cing for that final moment in front of the jury.
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THE KEENAN LAW FIRM INCLUDES GUIDE
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Ms. Miller grabbed the below shot o
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TABLE OF CONTENTS Preface: Chapter
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CHAPTER 1: INTRODUCTION Welcome to
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it aligns with your objecIve. For e
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presenIng a strong defense point in
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FOCUS GROUP STAGES STAGE INTAKE STA
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Objec?ves: Let us look into and exp
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3. Assess how much Bubba cares abou
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The below wriHen ques0ons are those
Page 22 and 23: (Objec+ve: case selec+on criteria s
Page 24 and 25: Pa0ent Phil Doe was 51. He was born
Page 26 and 27: For instance, simply naming who is
Page 28 and 29: harms), and where else in our world
Page 30 and 31: chaeng as a group and are influence
Page 32 and 33: 5. To who? 6. How can they be harme
Page 34 and 35: j. What safety rules can you think
Page 36 and 37: When to do: The simple answer is, y
Page 38 and 39: stress this enough. In my experienc
Page 40 and 41: In 2015, Jane and John were expecEn
Page 42 and 43: 17. What other similar situaEons or
Page 44 and 45: CHAPTER 5: TIMELINE FOCUS GROUP Wha
Page 46 and 47: How to do a >meline focus group: Th
Page 48 and 49: In 2010, Mary and Joe were expec?ng
Page 50 and 51: 14. Graphically, what did you think
Page 52 and 53: Merry Hospital, its doctors and nur
Page 54 and 55: c. Surgery Center d. Outpa?ent surg
Page 56 and 57: sounds complex, it is hard to prono
Page 58 and 59: Example 1: ErecIle dysfuncIon: 1. W
Page 60 and 61: 11. How many of you believe that a
Page 62 and 63: . The Word AssociaFon Focus Group:
Page 64 and 65: CHIROPRACTOR 1. Bones 2. QuesIonabl
Page 66 and 67: groups are finding for the informaI
Page 68 and 69: Example 2: Topic: Monsanto/Polychlo
Page 70 and 71: 3. What are the symptoms of PCB exp
Page 74 and 75: As a whole, you will begin having t
Page 76 and 77: Running your case topic through the
Page 78 and 79: 5. What damage can occur by an unqu
Page 80 and 81: Recall of Products: Warnings: corpo
Page 82 and 83: 5. Is it good or bad? BONUS - THE A
Page 84 and 85: 2. What do you feel thankful for? 3
Page 86 and 87: The potenAal piOalls that you are a
Page 88 and 89: Conclusion: EvaluaAng witness photo
Page 90 and 91: Demonstra;ve evidence should always
Page 92 and 93: The main objecPves of a demonstraPv
Page 94 and 95: 1. What is this place? 2. Is it war
Page 96 and 97: MOI MAJOR TRUTH NUMBER 1: If the pu
Page 98 and 99: Some>mes, the mo>ve will be obvious
Page 100 and 101: The Edge case therefore is built ar
Page 102 and 103: CHAPTER 11: OPENING STATEMENT FOCUS
Page 104 and 105: Prac=ce =p: While of course your op
Page 106 and 107: De-brief Ques>on Samples: 1. Based
Page 108 and 109: The ques=on template for the plain=
Page 110 and 111: Elizabeth P Teresa P Angela P Quint
Page 112 and 113: m. Doctor liability n. What was nee
Page 114 and 115: CHAPTER 12: DETERMINING WHAT THE JU
Page 116 and 117: What they need out of the verdict a
Page 118 and 119: How? We need to present our cases t
Page 120 and 121: Nonetheless, while not the focus, i
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Let’s first, give a quesEonnaire
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3. Why? 4. Known anyone with it? 5.
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5. Tell focus group parEcipants tha
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25. If I menEon to you a phenomenon
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CHAPTER 14: DETERMINING THE VALUE F
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Specific outline: The following is
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CHAPTER 15: THE ADVERSARIAL FOCUS G
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ObjecOve: Mr. Keenan puts it simply
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SEND CASE SPECIFIC QUESTIONNAIRE TO
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IDENTIFY AND CREATE ISSUE BOARD You
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CHOOSE ATTORNEYS TO PLAY PLAINTIFF
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3. What the tracking board looks li
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At the Keenan Law Firm, it is firm
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4. Lower cost. When we do focus gro
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from what they wrote down a]er hear
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follow up quesJons including perhap
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TO: FROM: RE: DATE: KLF Focus Group
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. Why did it take 18 hours? (x2) c.
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1. TOP 3 FACTS: a. Gabriel i. The t
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ADVERSARIAL FOCUS GROUP (MOCK TRIAL
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To help you with implementation, I
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the ;lip side, if you are seeing mo
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While I think it’s a mistake for
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VIRTUAL FOCUS GROUP CHECKLIST VIRTU
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Example 1: On Monday, April 13, 202
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All informaMon will be kept confide
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CONFIDENTIALITY AGREEMENT The under
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Without further ado, a>er three mon
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I o>en hear sen*ments like the foll
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FOCUS GROUPS BOOK

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