FOCUS GROUPS BOOK

About the Author
Amy F. Miller was the seventh fellow at the Keenan Law Firm. She is a Sea8le na9ve, who was
ready to take on new challenges and mentorship when she applied in 2018 to the fellowship
program to be mentored by Don Keenan himself.
She spent 14 months learning and working in Seaside alongside Mr. Keenan and his tribe of
fellow lawyers with cases all across the country. Cases stemming from medical malprac9ce,
premise liability, product defect, and all involving catastrophic injuries or death.
How this book came about, was that nearly every week during her fellowship, Ms. Miller and
the firm ran focus groups. They would put in a lot of work to prepare for each day, strategizing
every case and what informa9on would be needed from the group that week. At the onset of
each focus group, Mr. Keenan would do a voir dire with the group before presen9ng the cases
for the day. This is the research and development, where Ms. Miller got to see him test out,
tweak and improve voir dire ques9ons real 9me as well as every different type of focus group
you will read about in this book. With this experience came Mr. Keenan’s confidence she could
take what she learned and provide it to you in this second installment of the KLF focus group
manual.