FOCUS GROUPS BOOK

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to the parIcipants, the more that ease and confidence will spill over into all other areas of your pracIce. Book Outline: This book will flow through the following chart. Each chapter will explain what the type of focus group is, when to do it, what the objecIves can be, how to do it and provide examples.
<strong>FOCUS</strong> GROUP STAGES STAGE INTAKE STAGE 1 NARRATIVE SAFETY ATTITUDINAL STAGE 2 SAFETY RULES TIMELINE BLACKBOARD WORD ASSOCIATION SMARTPHONE STAGE 3 VOIR DIRE ALTERNATIVE PASSION QUESTIONS WITNESS EVALUATION DEMONSTRATIVES MOTIVE STAGE 4 PLAINTIFF’S OPENING PLAINTIFF VS DEFENSE OPENING WHAT THE JURY GETS FROM THE VERDICT DAMAGES DETERMINE THE VALUE STAGE 5 FINAL STAGE THE ADVERSIAL <strong>FOCUS</strong> GROUP
Page 1 and 2: THE KEENAN LAW FIRM INCLUDES GUIDE
Page 3 and 4: Ms. Miller grabbed the below shot o
Page 5 and 6: TABLE OF CONTENTS Preface: Chapter
Page 7 and 8: CHAPTER 1: INTRODUCTION Welcome to
Page 9 and 10: it aligns with your objecIve. For e
Page 11: presenIng a strong defense point in
Page 16 and 17: Objec?ves: Let us look into and exp
Page 18 and 19: 3. Assess how much Bubba cares abou
Page 20 and 21: The below wriHen ques0ons are those
Page 22 and 23: (Objec+ve: case selec+on criteria s
Page 24 and 25: Pa0ent Phil Doe was 51. He was born
Page 26 and 27: For instance, simply naming who is
Page 28 and 29: harms), and where else in our world
Page 30 and 31: chaeng as a group and are influence
Page 32 and 33: 5. To who? 6. How can they be harme
Page 34 and 35: j. What safety rules can you think
Page 36 and 37: When to do: The simple answer is, y
Page 38 and 39: stress this enough. In my experienc
Page 40 and 41: In 2015, Jane and John were expecEn
Page 42 and 43: 17. What other similar situaEons or
Page 44 and 45: CHAPTER 5: TIMELINE FOCUS GROUP Wha
Page 46 and 47: How to do a >meline focus group: Th
Page 48 and 49: In 2010, Mary and Joe were expec?ng
Page 50 and 51: 14. Graphically, what did you think
Page 52 and 53: Merry Hospital, its doctors and nur
Page 54 and 55: c. Surgery Center d. Outpa?ent surg
Page 56 and 57: sounds complex, it is hard to prono
Page 58 and 59: Example 1: ErecIle dysfuncIon: 1. W
Page 60 and 61: 11. How many of you believe that a
Page 62 and 63:
. The Word AssociaFon Focus Group:
Page 64 and 65:
CHIROPRACTOR 1. Bones 2. QuesIonabl
Page 66 and 67:
groups are finding for the informaI
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Example 2: Topic: Monsanto/Polychlo
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3. What are the symptoms of PCB exp
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5. Mortality/Morbidity? Conclusion:
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As a whole, you will begin having t
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Running your case topic through the
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5. What damage can occur by an unqu
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Recall of Products: Warnings: corpo
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5. Is it good or bad? BONUS - THE A
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2. What do you feel thankful for? 3
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The potenAal piOalls that you are a
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Conclusion: EvaluaAng witness photo
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Demonstra;ve evidence should always
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The main objecPves of a demonstraPv
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1. What is this place? 2. Is it war
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MOI MAJOR TRUTH NUMBER 1: If the pu
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Some>mes, the mo>ve will be obvious
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The Edge case therefore is built ar
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CHAPTER 11: OPENING STATEMENT FOCUS
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Prac=ce =p: While of course your op
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De-brief Ques>on Samples: 1. Based
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The ques=on template for the plain=
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Elizabeth P Teresa P Angela P Quint
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m. Doctor liability n. What was nee
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CHAPTER 12: DETERMINING WHAT THE JU
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What they need out of the verdict a
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How? We need to present our cases t
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Nonetheless, while not the focus, i
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Let’s first, give a quesEonnaire
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3. Why? 4. Known anyone with it? 5.
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5. Tell focus group parEcipants tha
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25. If I menEon to you a phenomenon
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CHAPTER 14: DETERMINING THE VALUE F
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Specific outline: The following is
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CHAPTER 15: THE ADVERSARIAL FOCUS G
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ObjecOve: Mr. Keenan puts it simply
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SEND CASE SPECIFIC QUESTIONNAIRE TO
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IDENTIFY AND CREATE ISSUE BOARD You
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CHOOSE ATTORNEYS TO PLAY PLAINTIFF
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3. What the tracking board looks li
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At the Keenan Law Firm, it is firm
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4. Lower cost. When we do focus gro
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from what they wrote down a]er hear
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follow up quesJons including perhap
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TO: FROM: RE: DATE: KLF Focus Group
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. Why did it take 18 hours? (x2) c.
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1. TOP 3 FACTS: a. Gabriel i. The t
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ADVERSARIAL FOCUS GROUP (MOCK TRIAL
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To help you with implementation, I
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the ;lip side, if you are seeing mo
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While I think it’s a mistake for
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VIRTUAL FOCUS GROUP CHECKLIST VIRTU
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Example 1: On Monday, April 13, 202
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All informaMon will be kept confide
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CONFIDENTIALITY AGREEMENT The under
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Without further ado, a>er three mon
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I o>en hear sen*ments like the foll
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FOCUS GROUPS BOOK

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