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Marketing – Corporate Account Management 2846 2046<br />
LENGTH INTAKE CREDENTIAL LOCATION (In-person) (Online)<br />
1 year/<br />
3 semesters<br />
Fall, Winter<br />
OPTIONAL CO-OP<br />
Ontario College<br />
<strong>Graduate</strong> <strong>Certificate</strong><br />
Progress (2846),<br />
Online (2046)<br />
As a corporate account management sales professional, you will build <strong>and</strong> maintain positive<br />
relationships with high-value clients by responding to their needs <strong>and</strong> resolving their issues. This<br />
requires business-to-business (B2B), business-to-consumer (B2C), <strong>and</strong> institutional marketplace<br />
knowledge as well as a sales, marketing, <strong>and</strong> customer service foundation — all of which this program<br />
covers. Interactive courses also teach you to put the customer first with a leadership mindset that<br />
adapts to diverse customer needs. Your skill set will include: competitive <strong>and</strong> marketplace analyses<br />
abilities, analytics <strong>and</strong> customer relationship management tools knowledge, professional selling<br />
techniques through digital content <strong>and</strong> omnichannel marketing, <strong>and</strong> negotiations know-how.<br />
Notes:<br />
CAREER OUTLOOK<br />
Account manager / Sales consultant / Business development representative<br />
ADMISSION REQUIREMENTS<br />
• Degree or a three-year college diploma in any discipline<br />
• English language proficiency<br />
1. We will consider applicants who have a two-year college diploma or partial (minimum 75 per cent) university degree<br />
completion, <strong>and</strong> who have a minimum of two years’ work experience relevant to the program (transcript <strong>and</strong> resumé review<br />
required).<br />
2. Additional requirements apply to participate in co-op. Visit the program page on our website for details.<br />
PROGRAM OUTLINE<br />
SEMESTER 1<br />
MKTG-750 Account Management Essentials<br />
MKTG-755 Business Ethics <strong>and</strong><br />
Negotiation Skills<br />
BUSN-702 Coop/Employment Preparedness<br />
MKTG-716 Marketing<br />
MKTG-723 Solution Selling I<br />
MKTG-756 Strategic CRM<br />
SEMESTER 2<br />
MKTG-754 Account Management<br />
<strong>and</strong> Leadership<br />
MKTG-752 B2B Marketing<br />
MKTG-734 Corporate Account Management<br />
Capstone<br />
MKTG-731 Customer Experience Design<br />
MKTG-747 Digital Marketing Strategies<br />
MKTG-751 Solution Selling II<br />
Semester Notes:<br />
1. To graduate, a program GPA of 2.0 (C grade) or higher is<br />
required.<br />
2. This program has a co-op option (#2866).<br />
BUSINESS<br />
centennialcollege.ca/2846<br />
centennialcollege.ca/2046<br />
business@centennialcollege.ca<br />
416-289-5000 ext. 52280<br />
“[The Marketing Management program] has really affected my<br />
interpersonal skills that I feel I can take to the workplace <strong>and</strong> benefit<br />
from. I also underst<strong>and</strong> Canadian work ethics better, gained<br />
valuable experience, made great friends, <strong>and</strong> found mentors along<br />
the way.”<br />
Zainab Chunawala, Centennial Alumnus<br />
Marketing Management<br />
centennialcollege.ca/graduate-certificates<br />
Business 35
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