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Marketing Management 2825 2335<br />
LENGTH INTAKE CREDENTIAL LOCATION (In-person) (Online)<br />
1 year/<br />
2 semesters<br />
Fall, Winter,<br />
Summer (2825);<br />
Fall, Winter<br />
(2335)<br />
Ontario College<br />
<strong>Graduate</strong><br />
<strong>Certificate</strong><br />
Progress (2825),<br />
Online (2335)<br />
The analytical, decision-making, organizational, <strong>and</strong> communications skills resulting from this<br />
program help you to see challenges as opportunities — both in your professional <strong>and</strong> personal life.<br />
Among the challenges currently impacting marketing functions are evolving technology, societal<br />
<strong>and</strong> sustainable needs, demographic trends, regulatory changes, <strong>and</strong> intense competition. Our<br />
up-to-date curriculum features coverage of relevant topics that address these obstacles in br<strong>and</strong><br />
management, marketing project management, digital marketing, marketing services, integrated<br />
marketing communications, marketing research, <strong>and</strong> international marketing strategy. This program<br />
also serves as a path to continue your studies in specialized areas such as research <strong>and</strong> analytics or<br />
in corporate account management.<br />
CAREER OUTLOOK<br />
Marketing manager / Marketing communications coordinator / Client marketing specialist<br />
ADMISSION REQUIREMENTS<br />
• Degree or a three-year college diploma in any discipline from a recognized institution<br />
• English language proficiency<br />
Note: We will consider applicants who have a two-year college diploma or a partial university degree (75 per cent complete), <strong>and</strong><br />
who have a minimum of two years’ work experience relevant to the program (transcript <strong>and</strong> resumé review required).<br />
centennialcollege.ca/2825<br />
centennialcollege.ca/2335<br />
business@centennialcollege.ca<br />
416-289-5000 ext. 52280<br />
PROGRAM OUTLINE<br />
SEMESTER 1<br />
BUSN-733 Business Communications 2<br />
MKTG-743 Fundamentals of Marketing<br />
Research<br />
MGMT-704 Management <strong>and</strong> Leadership<br />
MKTG-716 Marketing<br />
MKTG-717 Marketing Br<strong>and</strong> Management<br />
MKTG-719 Marketing Project Management<br />
SEMESTER 2<br />
BUSN-702 Coop/Employment Preparedness<br />
MKTG-731 Customer Experience Design<br />
MKTG-747 Digital Marketing Strategies<br />
MKTG-728 Integrated Marketing<br />
Communications<br />
MKTG-732 International Marketing<br />
MKTG-709 Marketing Metrics <strong>and</strong><br />
Decision Making<br />
Semester Note: To graduate, a program GPA of 2.0 (C grade)<br />
or higher is required.<br />
BUSINESS<br />
“Things are always changing <strong>and</strong> you have to adapt on the spot,<br />
<strong>and</strong> that’s quite fun. I saw that Centennial had a really good<br />
marketing program, <strong>and</strong> it was close to home, so I chose Centennial<br />
for that reason.”<br />
Sameer Vadera, Centennial Alumnus<br />
Marketing Management<br />
centennialcollege.ca/graduate-certificates<br />
Business 37
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