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BUSINESS<br />
Marketing – Digital Engagement Strategy 2849<br />
LENGTH INTAKE CREDENTIAL LOCATION<br />
1 year/2 semesters Fall<br />
OPTIONAL CO-OP<br />
Ontario College<br />
<strong>Graduate</strong> <strong>Certificate</strong><br />
Progress<br />
In today’s digital world, developing <strong>and</strong> evaluating digital marketing strategies to maximize customer<br />
engagement <strong>and</strong> create meaningful interactions is integral for supporting business growth. This<br />
program explores analyzing technology trends; deriving insights from data; designing content<br />
management strategies; <strong>and</strong> executing plans across paid, owned, <strong>and</strong> earned media. As part of the<br />
coursework, you will be eligible to earn industry certifications such as Google Ads, Google Analytics,<br />
<strong>and</strong> Facebook Blueprint. Apply your learning — <strong>and</strong> become prepared to lead — through experiential<br />
learning opportunities with a marketer, a retailer, or an agency serving clients.<br />
Notes:<br />
1. This program allows you to develop core skills that may be converted into PDU credits towards an Online Marketing Certified<br />
Professional (OMCP) designation.<br />
2. This program is taught using a combination of modalities. Courses may be delivered face-to-face, online, or in a blended/<br />
hybrid combination of both online <strong>and</strong> traditional classroom teaching. You will be encouraged to access online tools through<br />
Centennial’s BringIT program.<br />
Notes:<br />
CAREER OUTLOOK<br />
Digital marketing specialist / Digital media planner / Web analytics specialist<br />
ADMISSION REQUIREMENTS<br />
• Degree or a three-year college diploma in business or marketing from a recognized<br />
institution with a minimum 3.0 GPA<br />
• Written assessment (visit the program page on our website for details)<br />
• Program admission session (visit the program page on our website for details)<br />
• English language proficiency<br />
1. We will consider applicants who have a two-year college diploma or a partial university degree (75 per cent complete), <strong>and</strong><br />
who have a minimum of two years’ work experience relevant to the program (transcript <strong>and</strong> resumé review required).<br />
2. Additional requirements apply to participate in co-op. Visit the program page on our website for details.<br />
PROGRAM OUTLINE<br />
SEMESTER 1<br />
BUSN-702 Coop/Employment Preparedness<br />
MKTG-711 Customer Segmentation<br />
<strong>and</strong> Journey Mapping<br />
MKTG-710 Marketing in a Connected World<br />
MKTG-712 Online Advertising <strong>and</strong><br />
Programmatic Trading<br />
MKTG-713 Search Engine <strong>and</strong><br />
Performance Marketing<br />
MKTG-715 Social Media Marketing<br />
SEMESTER 2<br />
MKTG-730 Capstone - Digital Engagement<br />
Strategy<br />
MKTG-727 Content Creation <strong>and</strong> Curation<br />
MKTG-714 CRM Strategies<br />
MKTG-720 Digital Transformation Strategy<br />
ENTP-700 Innovation <strong>and</strong> Change<br />
Management<br />
MKTG-725 Omni-channel Retailing<br />
MKTG-729 Web <strong>and</strong> Conversion Analytics<br />
Semester Notes:<br />
1. To graduate, a program GPA of 2.0 (C grade) or higher<br />
is required.<br />
2. This program has a co-op option (#2850).<br />
centennialcollege.ca/2849<br />
business@centennialcollege.ca<br />
416-289-5000 ext. 52280<br />
36 Business<br />
centennialcollege.ca/graduate-certificates
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