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Notes<br />

81 Los Angeles Times A1 (January 21, 1992). When the Children's Television<br />

Act <strong>of</strong> 1990 required stations to increase the number <strong>of</strong> educational<br />

programmes, they simply characterised whatever they were showing as<br />

educational. WGNO (New Orleans) said <strong>of</strong> one cartoon: "Good doer<br />

Bucky fights <strong>of</strong>f the evil toads from aboard his ship. Issues <strong>of</strong> social<br />

consciousness <strong>and</strong> responsibility are central themes <strong>of</strong> the program." A<br />

Durham (North Carolina) station said "Superboy" "presents GOOD as it<br />

triumphs over EVIL." WDIV in Detroit said that "Super Mario Brothers"<br />

taught self-confidence because "Yo Yogi" captures the thieving cockroaches,<br />

thereby demonstrating the value <strong>of</strong> "using his head rather than<br />

his muscles." The Bush Administration had opposed more precise language<br />

as infringing the First Amendment. New York Times A] (September<br />

30, 1992).<br />

82 Guardian 5 (October 29, 1991), 7 (October 30, 1991).<br />

Politicians are past masters at the insinuation that asserts by denying.<br />

Mary Matalin, a leading publicist in the Bush campaign, declared that<br />

Clinton was "evasive <strong>and</strong> slick. We've never said to the press that he's a<br />

phil<strong>and</strong>ering, pot-smoking draft dodger." "The way you just did?" the<br />

interviewer asked? "The way I just did," she conceded. New York Times<br />

A14 (August 5, 1992). The U.S. Treasurer accused Clinton <strong>of</strong> being a<br />

"skirt chaser" <strong>and</strong> then apologised. Bush campaign chair Robert Mosbacher<br />

said that marital fidelity "should be one <strong>of</strong> the yardsticks" by<br />

which c<strong>and</strong>idates are measured" <strong>and</strong> then apologised. Both accusation<br />

<strong>and</strong> apology served to spread the dirt. New York Times A7 (August 20,<br />

1992).<br />

83 New York Times s.4 p.5 (March 4, 1990). The Marlboro logo is on<br />

television during half the Gr<strong>and</strong> Prix race <strong>and</strong> has appeared some 6000<br />

times. New York Times A16 (August 25, 1992) (letter to The Editor,<br />

August 7, reproving Mayor Dinkins for signing a 10-year contract to host<br />

the Gr<strong>and</strong> Prix after calling for removal <strong>of</strong> tobacco ads from sports<br />

complexes).<br />

84 Los Angeles Times A17 (May 8, 1990).<br />

In December 1989 Pepsi showed video clips <strong>of</strong> the Berlin Wall coming<br />

down, with its logo <strong>and</strong> the caption "Peace on Earth." Benneton has<br />

attained notoriety through its ambiguous advertisements featuring catastrophe<br />

<strong>and</strong> tragedy: a bombed-out car, Albanian refugees climbing an<br />

overcrowded ship, <strong>and</strong> an Indian couple wading through flooded streets,<br />

a young man dying <strong>of</strong> AIDS in his father's arms, a murdered Mafia victim<br />

in a pool <strong>of</strong> blood. New York Times s.2 p.33 (May 3, 1992).<br />

85 New York Times s.4 p.5 (March 22, 1992).<br />

86 New York Times 7 (October 20, 1992). MTV has used Aerosmith to<br />

similar effect as part <strong>of</strong> its $1 million "Choose or Lose" campaign. Lead<br />

guitarist Joe Perry shouts "Freedom is the right to use h<strong>and</strong>cuffs for<br />

friendly purposes . . . freedom to wear whipped cream as clothing,"<br />

while he licks whipped cream <strong>of</strong>f the chest <strong>of</strong> a blonde woman. Two<br />

other women wearing American flag suits hold the rim <strong>of</strong> a gigantic<br />

119

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