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Taking Sides<br />

riors, Austrian crusaders, <strong>and</strong> English printers. Los Angeles Times B4<br />

(October 3, 1992).<br />

70 Guardian 21 (November 13, 1991).<br />

71 New York Times A1, C9 (March 2, 1992) (gay press); New York Times<br />

Magazine pt 2 p. 14 (April 5, 1992) (description <strong>of</strong> a lesbian couple who<br />

collect <strong>and</strong> sell antiques). Ralph Lauren, which for years identified itself<br />

with upper-class Edwardian Enlg<strong>and</strong>, now is following Benneton in using<br />

women, minorities, <strong>and</strong> inner city youths as models. New York Times B1<br />

(September 14, 1992). Even in South Africa, the growing purchasing<br />

power <strong>of</strong> the huge black majority is compelling producers to seek black<br />

advertising agencies, which can appeal to that market. Herdbuoys, the<br />

first such agency, had 12 million r<strong>and</strong> in billings within a year after its<br />

April 1991 launch. New York Times s.3 p.3 (May 24, 1992).<br />

But fewer than 10 per cent <strong>of</strong> American journalists are Black, Hispanic,<br />

or Asian American. New York Times s.1 p.16(June28, 1992).<br />

72 New York Times 9 (February 22, 1992).<br />

73 New York Times s. 1. p.44 (December 1, 1991).<br />

74 New York Times s.3 p. 12 (December 15, 1991). On the ways in which<br />

material culture expresses racism, see Dubin (1987).<br />

75 Quoted from the Washington Post in the (Johannesburg) Weekly Mail 12<br />

(August 16, 1991). But progress is fitful. The anti-feminist backlash is<br />

epitomised by Mattel's latest Barbie doll, whose recorded voice simpers:<br />

"Math is hard!"<br />

76 I am obviously seeing society as constructed <strong>of</strong> relationships among<br />

otherwise incomplete beings rather than rights between autonomous<br />

individuals. Cf. Gilligan (1982).<br />

Los Angeles's Cardinal Roger M. Mahony issued a report on the mass<br />

media in which he asserted: "Artistic freedom is essential to the creative<br />

process. But a moment's reflection will convince [writers] that the<br />

freedom they cherish cannot be separated from the moral order, the<br />

dem<strong>and</strong>s <strong>of</strong> truth, a concern for the common good or the well-being <strong>of</strong><br />

other people." If characters are "saying something with their bodies they<br />

do not mean with their minds, hearts, <strong>and</strong> souls," he asked, "is the<br />

picture honest about the inauthenticity, the inadequacy, the terrible<br />

emptiness, the shallowness <strong>and</strong> the self-deception <strong>of</strong> such a one-dimensional<br />

approach to human sexuality?" Is violence "dem<strong>and</strong>ed by the<br />

story" <strong>and</strong> "presented as a desirable way to solve problems <strong>and</strong> resolve<br />

conflict?" Are women portrayed as "possessing the same intrinsic dignity<br />

as their male counterparts . . . ?" He was applauded by the president <strong>of</strong><br />

the Writers Guild <strong>of</strong> America West, the senior vice president <strong>of</strong> Atlantic<br />

Records (who was also chair <strong>of</strong> the Southern California ACLU), the vice<br />

president <strong>of</strong> the Directors Guild <strong>of</strong> America, <strong>and</strong> the president <strong>of</strong> the<br />

Motion Picture Association <strong>of</strong> America. Los Angeles Times A1 (October<br />

1, 1992).<br />

77 In response to listener objections, NBC stopped using "darky" <strong>and</strong> other<br />

racially derogatory terms in the 1930s. As late as the 1950s, entertain-<br />

160

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