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Notes<br />

say they liked this but didn't like that. I can't tell you how many movies<br />

would have been ruined by preview cards because the natural impulse<br />

<strong>of</strong> an audience is to want a happy ending, to reach for what's familiar,<br />

not to be challenged. You really have to lead an audience, not follow<br />

them.<br />

New York Times B1 (September 28, 1992).<br />

87 New York Times B1 (February 5, 1992). When the film appeared, the<br />

American had been chastened <strong>and</strong> civilised by falling in love with his<br />

Japanese coach's daughter. One reviewer observed:<br />

[T]he finished version shows no signs <strong>of</strong> ever having been a hard-hitting<br />

satire.. . .The ending certainly smacks <strong>of</strong> compromise, since this is not<br />

a film willing to think seriously about Japanese attitudes toward an<br />

interracial romance. . . .Some <strong>of</strong> the film's crass American characters.<br />

. .are allowed to become caricatures. And there is a trace <strong>of</strong><br />

hostility in the way one <strong>of</strong> Jack's teammates refers to him as "white<br />

trash." The film also makes room for the occasional lecture, as when<br />

Jack complains about what he calls "the Japanese way—shut up <strong>and</strong><br />

take it." In response, he is told, "Sometimes acceptance <strong>and</strong> cooperation<br />

are strengths also."<br />

New York Timex B6 (October 2, 1992); see also Los Angeles Times F12<br />

(October 2, 1992).<br />

88 New York Times B1 (January 30, 1992), s.2 p.17 (March 15, 1992). An<br />

NC-17 rating may discourage movie chains from showing the film,<br />

media from accepting advertising for it, <strong>and</strong> video stores from stocking it.<br />

Stephen Chao's meteoric rise to the presidency <strong>of</strong> Fox Television<br />

Stations was followed by his equally precipitate fall. At a panel on "The<br />

Threat to Democratic Capitalism Posed by Modern Culture" he discussed<br />

the constant pressures on television, illustrating his talk by having a male<br />

model strip before an audience that included NEH chair Lynne Cheney<br />

(<strong>and</strong> her husb<strong>and</strong>, Defense Secretary Dick Cheney). Rupert Murdoch<br />

fired Chao on the spot, commenting "It was a tragedy to see a great career<br />

self-destruct." Chao explained: "I was questioning the conventions<br />

which govern TV in America, which are confused <strong>and</strong> hypocritical—such<br />

things as the difference between nakedness <strong>and</strong> lewdness or the predominance<br />

<strong>of</strong> violence in fictional programming." Murdoch needed no lessons<br />

in hypocrisy. Chao had played a major role in developing such hits<br />

as "America's Most Wanted," "Cops," <strong>and</strong> "Studs." The last, Fox's main<br />

money-maker, features three young women in tiny mini-skirts <strong>and</strong> two<br />

hunks engaging in half an hour <strong>of</strong> suggestive conversation whose prize is<br />

a "dream date." The programe cost $50,000 a week to produce while<br />

earning Fox $20 million in 1991/92 <strong>and</strong> an anticipated $60 million in<br />

1992/93. Los Angeles Times D1 (June 22, 1992), A1 (June 23, 1992);<br />

New York Times C6 (June 29, 1992).<br />

89 Bagdikian (1987); Baker (1992). The November Company, a firm <strong>of</strong><br />

advertising executives h<strong>and</strong>ling the Bush-Quayle campaign, told<br />

networks its decision about where to buy commercial time would be<br />

77

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