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The Poverty <strong>of</strong> Civil Libertarianism<br />

<strong>and</strong> Students, <strong>and</strong> two teachers sued to prevent its distribution in the state.<br />

One <strong>of</strong> the latter said: "I didn't become a teacher to sell Nikes, Colgate<br />

toothpaste <strong>and</strong> Pringles." New York Times A8 (June 4, 1992). An evaluation<br />

found that students retained detailed memories <strong>of</strong> the commercial but<br />

knew no more about current events than the control group.<br />

The U.S. Department <strong>of</strong> Health <strong>and</strong> Human Services has investigated<br />

payments by doctors to hospitals for patient referrals. One group <strong>of</strong><br />

radiologists had to pay half their gross receipts; another paid 25 per cent<br />

<strong>of</strong> their pr<strong>of</strong>its over $120,000. One hospital required pathologists to buy<br />

its billing services; another terminated radiologists who refused to pay<br />

$181,000 for "marketing." New York Times A1 (September 28, 1992).<br />

54 Wasserstrom (1975); Simon (1978); Luban (1984; 1988); Abel (1989a;<br />

1989b); Curran (1977); Mindes & Acock (1982).<br />

55 Guardian 6 (September 27, 1991), 1 (September 19,1991), 4 (September<br />

29, 1991), 2 (October 7, 1991); Observer 9 (September 29, 1991).<br />

In October 1990 the Congressional Human Rights Caucus held hearings<br />

on the Iraqi invasion <strong>of</strong> Kuwait. The star witness was a Kuwaiti girl, who<br />

described Iraqi soldiers removing 15 premature infants from incubators at<br />

Al-Adan Hospital <strong>and</strong> leaving them to die on the floor. Representatives Tom<br />

Lantos (D-Calif.) <strong>and</strong> John Edward Porter (R-lll.) concealed the facts that<br />

she was the daughter <strong>of</strong> the Kuwaiti ambassador to the United States <strong>and</strong><br />

her participation had been organised by a public relations firm representing<br />

the Kuwaiti government. New York Times A15 (January 6, 1991).<br />

66 Los Angeles Times A1 (November 3, 1990).<br />

When the socialist Upton Sinclair won the 1934 Democratic nomination<br />

for Governor <strong>of</strong> California, MCM head Louis B. Mayer withheld a<br />

day's pay from each <strong>of</strong> his employees <strong>and</strong> committed it to supporting the<br />

Republican incumbent Frank Merriam. Dirctor Irving Thalberg formed a<br />

special unit at the studio to produce three shorts entitled "California<br />

Election News," which omitted the MCM logo in order to appear noncommercial.<br />

The first interviewed "average citizens": <strong>respect</strong>ablydressed<br />

actors impersonating Merriam supporters <strong>and</strong> derelicts representing<br />

Sinclair backers. The second indulged in shameless red-baiting. And<br />

the third depicted bums moving into California <strong>and</strong> camping in a hobo<br />

jungle in anticipation <strong>of</strong> the good times they expected under Sinclair.<br />

Merriam came from behind to win. When criticised, Thalberg asserted:<br />

'Nothing is unfair in politics." New York Times s.2 p. 15 (April 19, 1992);<br />

Mitchell (1992).<br />

57 New York Times A1 (April 15, 1992). Some people still are sc<strong>and</strong>alised<br />

when academics are exposed as government spies. Diamond (1992).<br />

68 New York Times C1 (December 6, 1993) A14 (3. 15.94).<br />

69 New York Times B4 (March 9, 1992), B1 (March 11, 1992). The 1950s<br />

"payola" sc<strong>and</strong>al revealed that companies paid disk jockeys to play their<br />

records.<br />

Stars <strong>and</strong> studios control publicity in other ways. Some insist on<br />

choosing which writer will conduct the interview. Tom Cruise's public<br />

72

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