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Conceptual Art: A Critical Anthology - uncopy

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310<br />

regarding patterns of legitimation and consumption are the very means by which individuals<br />

surrender their critical faculties to that system.<br />

A certain ideological inversion or mystification which Marx calls false consciousness is<br />

apparent in the very fact that in discussing art, we commonly describe the sphere of influence<br />

in the following manner: as one moving outward from the individual artist, who, acting out of<br />

personal feelings or convictions, expresses himself/herself by way of a statement, traditionally<br />

in the form of a discrete work or art product, the social recognition and validation of which is<br />

dependent on some internal properties, termed “quality,” which bear upon its visual or historical<br />

characteristics, outward through a system of institutions responsive to its self-evident merit;<br />

which in turn circulate and promote the work accordingly, to the benefit of all those culturally<br />

refined and sensitive enough to partake of its virtues. Hence the artist, as well as his product<br />

and the abstract sphere of his influence, are assumed “transcendent,” that is, somehow responsive<br />

to and effective of abstract psychic and social conditions somewhat removed from the<br />

mundane conditions of “everyday life.” The historical, social, and psychological factors which<br />

bear upon the artist are viewed from the perspective of predominantly after-the-fact analysis,<br />

the domain of various somewhat less “transcendent” (presumably more “objective”) specialists<br />

who interpret and speculate on the myriad social and historical influences and implications<br />

manifest in the personal history, life style and oeuvre of the particular subject under study—<br />

those factors which bear upon and are implicit in the process of validation or interpretation<br />

seldom being taken into account. The art work as a symbolic token of the struggle of the<br />

individual artist and the spiritual and social dilemmas which that individual struggle in turn<br />

reflects, becomes in a sense a sanctified cultural relic, presumably embodying in itself some<br />

elusive, imaginative spirit.<br />

One wonders, of course, why it is the tokens of struggle toward meaning and not the<br />

struggle itself to which we respond (or how much spirit we can touch upon when these tokens<br />

become the stock in trade of a sophisticated cultural elite). That this conception is naive and<br />

idyllic and totally out of keeping with the rather more complex situation in which cultural<br />

phenomena emerge, develop, and function ought to be readily apparent; however, attempts to<br />

construct a more accurate basis for understanding are not without problems. One obvious<br />

alternative model to this ideological Disneyland is of course a (very broadly speaking) materialist<br />

schema, in which material processes, specifically the mode of production and distribution<br />

of goods, services and capital within and amongst societies is the primary and overriding factor<br />

of which all mental and spiritual attitudes and formulations are (consciously or unconsciously)<br />

in large part the product. “All parts of the ideological superstructure, art being one of these,

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