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Conceptual Art: A Critical Anthology - uncopy

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come art’s subject matter. Ahead of Hans Haacke’s somewhat comparable reflections twenty<br />

years ago (published under the title of Framing and being framed: 7 Works 1970–75, Halifax/<br />

New York, 1975) Graham’s framework analysis differs considerably from both Buren’s and<br />

Haacke’s work. Different from Buren who reflects on the historical and museological determinations<br />

of the artwork, and other than Haacke who takes as well the social conditioning of art<br />

reception into consideration as well as art’s historical transformation by becoming an object of<br />

capital investment, Graham analyzes in particular the general social conditions of production<br />

and reproduction of (art) information, and their formal and material consequences (see also<br />

later his Income/Outflow, 1969).<br />

Graham’s processes—in comparison to Judd’s Specific Objects—are specific in a threefold<br />

manner: first in regard to their proper epistemological and historical context (i.e. the visual<br />

arts) as they dialectically reflect and transcend the given conditions of minimal aesthetics; second<br />

in their relation to objective methodology, which consciously and clearly inserts them into<br />

a context of more general principles of (recognition) production, like for example their explicit<br />

dependence on semiology. And finally Graham’s works could be called specific because of their<br />

very concrete reference to a particular segment of reality. It is not at last for this reason that<br />

Graham’s works, his “specific processes,” seem to lack any surface of visual-aesthetic attractivity,<br />

which would more easily allow them to be read in a cultural context of art history. On the<br />

other hand their lack of surface aesthetics, rooted in their potential function, their insistence<br />

on the idea to reinvest the artwork with a potential use value, makes them more similar to<br />

certain works of productivist art than superficial comparison might recognize. It is precisely<br />

this lack of aesthetic attraction which denounces all forms of reconciliation that more craftoriented<br />

artworks bring into the world as cultural commodities. Their service to the dominating<br />

principles are among others the attempt to restore art into its traditional role, namely<br />

that of functioning as the mere decorum of the ruling order.<br />

GRAHAM’S “SUBJECT MATTER” AND POST-MINIMALISM<br />

Dan Graham’s complication of critical paraphrases, which was first published in 1969 in his<br />

privately edited End Moments under the title “Subject Matter,” indicated in its subtitle the<br />

paradigmatical change which was going on in the visual arts around 1965: “1. the subject<br />

(rather than the object), 2. matter (as process not as object).” This collection of “art-critical”<br />

writings which includes one of Graham’s earliest pieces on Donald Judd (1964) as well as his<br />

at the time latest analysis of his viewing experience of a performance work by Bruce Nauman<br />

benjamin h. d. buchloh moments ofhistory in the work ofdan graham 383

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