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Positive transformation from its traditional or‐<br />

ganizational culture <strong>to</strong>wards a performance‐<br />

driven culture helps <strong>UniKL</strong>’s success in remaining<br />

competitive and excelling in the areas of techni‐<br />

cal entrepreneurship. This success was mani‐<br />

fested through the Ministry of Higher Educa‐<br />

tion’s announcement on July 12, 2010 with re‐<br />

spect <strong>to</strong> the rating for Institutions of Higher<br />

Learning (Setara) that ex<strong>to</strong>lled <strong>UniKL</strong> as one of<br />

the <strong>to</strong>p 18 universities of Malaysia <strong>to</strong> attain the<br />

‘Excellent’ rating. This high rating is attributable<br />

<strong>to</strong> its entrepreneurial achievements driven by a<br />

strong organizational performance–driven cul‐<br />

ture. This culture refers <strong>to</strong> an accepted set of<br />

organizational core values that serve as the foun‐<br />

dation for the transformation process.<br />

LITERATURE REVIEW<br />

In transforming <strong>UniKL</strong>’s traditional culture <strong>to</strong>‐<br />

wards a performance ‐ driven culture the need<br />

<strong>to</strong> understand organizational structure and man‐<br />

agement styles across cultures was further ex‐<br />

plored (Dimitrov, 2005). Issues on culture, dif‐<br />

ferences, motivation, and diversity were ex‐<br />

plored in order <strong>to</strong> gain further understanding<br />

with regards <strong>to</strong> similar issues at <strong>UniKL</strong>.<br />

Exploring of culture dimensions (Hofstede,<br />

1980a) that identified dimensions along which<br />

organizational cultures differ, namely individual‐<br />

ism, uncertainty avoidance, power distance and<br />

masculinity help provide a glimpse of how those<br />

dimensions fit in<strong>to</strong> <strong>UniKL</strong>’s culture transforma‐<br />

tional drive. It was observed that the cultural<br />

dimensions as expounded by Hofstede were pre‐<br />

sent within the organizational culture of <strong>UniKL</strong><br />

but they were within a positive context namely,<br />

t<strong>here</strong> is a high degree of collectivism, low uncer‐<br />

tainty avoidance, low power distance and equal<br />

balance of gender responsibility. These observa‐<br />

tions would help inculcate stronger bonding<br />

among organizational members of <strong>UniKL</strong>.<br />

<strong>MIMET</strong> Technical Bulletin Volume 1 (2) 2010<br />

Examining the relationship between organiza‐<br />

tional culture and transformational leadership<br />

(Xenikou and Simosi, 2006) revealed that trans‐<br />

formational leadership of organizational culture<br />

influences organizational performance. The<br />

group further explored the findings <strong>to</strong> help it<br />

rationalize <strong>UniKL</strong>’s transformation from its tradi‐<br />

tional culture <strong>to</strong>wards one that ex<strong>to</strong>ls a perform‐<br />

ance driven organizational culture.<br />

<strong>UniKL</strong>’s organizational culture is uniquely differ‐<br />

ent from other institutions of higher learning<br />

because it focuses more on application of knowl‐<br />

edge (the hands‐on), without reducing the im‐<br />

portance of knowledge acquisition itself. Thus,<br />

further review (Rchildress and Esenn, 2006) on<br />

findings concerning the combination of knowl‐<br />

edge and skill that can be shared along the same<br />

parallels with <strong>UniKL</strong>’s transformation <strong>to</strong>wards a<br />

performance‐driven culture was sought. It re‐<br />

vealed, among other things, a finding that in or‐<br />

der <strong>to</strong> achieve high performance, the secret lies<br />

in developing personal core values and behaviors<br />

that can help unlock the potential power of high‐<br />

performance teams through individuals, which in<br />

turn, can help produce winning organizations.<br />

SIGNIFICANCE OF PAPER<br />

This paper is significantly important be‐<br />

cause it involves, among others, a specific study<br />

on the organizational culture of a local university<br />

that collectively bears part of a crucial common<br />

responsibility with other universities in helping<br />

<strong>to</strong> sustain Malaysia as a competitive nation in<br />

producing qualified and capable professionals<br />

through its training and educational system <strong>to</strong><br />

meet the increasing demands of Malaysia’s busi‐<br />

ness and industrial growth. In exploring further<br />

on how organizational culture may influence <strong>to</strong><br />

help achieve competitive advantage in an educa‐<br />

tional organization that produces qualified and<br />

| MARINE FRONTIER @ <strong>UniKL</strong><br />

97

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