Handelns kompetensbehov

Förord .............................................................................................................................. 1
Handelns struktur .......................................................................................................... 3
Branscher i handeln .................................................................................................... 3
Partihandeln ............................................................................................................ 4
Detaljhandeln .......................................................................................................... 5
Handelns produktivitet ............................................................................................... 9
Hur har handelns rationaliseringar påverkat kompetensbehoven? .................... 10
Jobb och karriärmöjligheter i handeln ......................................................................... 11
Yrken i handeln .......................................................................................................... 13
Rekrytering i handeln ............................................................................................... 24
Rekryteringsbehov i handeln ................................................................................ 25
Rekryteringsbehov i detaljhandeln ....................................................................... 26
Företagande i handeln .......................................................................................... 28
Trender och kompetensbehov ...................................................................................... 29
Stordrift, effektivitet och koncentration ................................................................... 30
Att organisera butikskedjor – horisontell organisation ........................................ 31
Att organisera värdekedjor – vertikal integration ................................................ 32
Maktkamp i värdekedjorna ................................................................................... 32
Logistik som konkurrensmedel ............................................................................ 33
Fler storbutiker, mer koncentration och konsolidering ....................................... 35
Konsekvenser för kompetensbehovet ................................................................... 36
Globalisering och internationalisering ..................................................................... 37
Internationalisering .............................................................................................. 37
Globalisering ......................................................................................................... 37
Konsekvenser för kompetensbehovet .................................................................... 41
Teknisk utveckling .................................................................................................... 44
Butiksteknik .......................................................................................................... 45
Högteknologiska distributionscentraler ............................................................... 47
IT-system ............................................................................................................... 48
Konsekvenser för kompetensbehovet ................................................................... 49
E-handel och M-handel ............................................................................................. 51
E-handel ................................................................................................................. 51
M-handel ............................................................................................................... 53
Konsekvenser för kompetensbehovet ................................................................... 54
Differentiering, segmentering och innovation ......................................................... 55
Upplevelser, inspiration och merförsäljning ........................................................ 57
Service ................................................................................................................... 60
Tjänster ................................................................................................................... 61
Lean, lågpris, hard discount ................................................................................... 61
Bekvämlighet ......................................................................................................... 62
Konsekvenser för kompetensbehovet ................................................................... 62
Hållbar utveckling ..................................................................................................... 64
Konsekvenser för kompetensbehovet ................................................................... 66
Konjunkturutmaningar ............................................................................................. 66
Sammanfattning ........................................................................................................... 67
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