07.11.2013 Aufrufe

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

MEHR ANZEIGEN
WENIGER ANZEIGEN

Erfolgreiche ePaper selbst erstellen

Machen Sie aus Ihren PDF Publikationen ein blätterbares Flipbook mit unserer einzigartigen Google optimierten e-Paper Software.

Westpannon Bicycle Festival<br />

and Marathon Series<br />

Beneficiary:<br />

George Bicycle Centre Sport Union<br />

9012 Gyôr, Veres Péter u. 10.<br />

Subsidy amount: 195 446 EUR<br />

Aim of the project<br />

To strengthen the cooperation between the civil cyclists associations of the region and to promote the so-called “Cyclistfriendly<br />

Region” in the Austrian-Hungarian border area mainly among cyclist tourists. The project had three target groups:<br />

civil associations, mountain bikers, potential cyclist and active tourists arriving in the region.<br />

Content of the project<br />

“Westpannon Cyclist Festival and Marathon Series” was<br />

organised with the help of the cross-border cyclist civil<br />

cooperation network. They provided the conditions (track,<br />

event venues, board) of the events. Promotional tools<br />

were manufactured, which were the advertisement tools<br />

of the region’s promotional materials, here the cyclists as<br />

media surfaces were also utilised. After the competitionand<br />

festival series consisting of 4 national events, the<br />

“inter-regional champion” titles were also awarded, which<br />

evaluated the results achieved at the competitions on<br />

the Austrian side. The Hungarian and Austrian partners<br />

through their member associations delegated activists<br />

for the operative organisation of the events and they<br />

participated in their evaluation. They provided support in<br />

the marketing communication side by involving the media<br />

platform of their monthly issued newsletters.<br />

Results of the project<br />

The event played an important role in the development of<br />

the cross-border tourism, increasing the appeal of cyclist<br />

tourism in the region. At the same time, the cross-border<br />

relations between the cyclist civil associations were<br />

enhanced. The most significant result of the event series<br />

was that one of its rounds became a part of the Hungarian<br />

Cup as well.<br />

Co-operating partners<br />

Dinamo die Fahrrad Initiative<br />

Pannonpedál<br />

12

Hurra! Ihre Datei wurde hochgeladen und ist bereit für die Veröffentlichung.

Erfolgreich gespeichert!

Leider ist etwas schief gelaufen!