07.11.2013 Aufrufe

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

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Tourist Visitor Centre at the Habsburg<br />

House in Mosonmagyaróvár<br />

Beneficiary:<br />

Piarist Elementary and Secondary School<br />

9200 Mosonmagyaróvár, Fô u. 4.<br />

Subsidy amount: 268 761 EUR<br />

Aim of the project<br />

To create a Visitor Centre and guest house at the Habsburg House in Mosonmagyaróvár. In addition, the project aims at<br />

promoting the cultural and natural tourist attractions on both sides of the border, at presenting the treasures of the region,<br />

thus to increase the number of visitors arriving in the region, to increase the number of the guest nights spent here.<br />

Content of the project<br />

AA tourist centre was established through the project,<br />

which meant the internal-external upgrading of one of the<br />

attractions in town under protection as monuments. The centre<br />

accommodates a guest house with a 30-person capacity,<br />

a conference room for 35-40 persons, a multimedia room<br />

for 20 persons, and an exhibition hall suitable for temporary<br />

exhibitions located in the same room with the reception.<br />

The IT and technical equipment, furthermore furniture and<br />

other devices were also purchased. The target group of<br />

the established centre is made up by tourists arriving from<br />

Austria, Hungary and the European Union and enterprises<br />

engaged with tourism along the border. Conferences<br />

are planned to take place addressed at the target groups,<br />

whereby conference tourism can be strengthened on<br />

one hand, and the exchange of information among the<br />

specialists in the border region on the other. Organising<br />

different exhibitions are primarily aimed at promoting the<br />

introduction of the small regions, small areas referenced<br />

in the project. Besides, the organisers re-launched the<br />

series of events under the title ‘Music Summer Nights’<br />

successfully held earlier as part of the Mosonmagyarvár<br />

Summer Festival, to which both the Habsburg House yard<br />

and the decorative ‘big yard’ of the school operating next<br />

to the guest house were made available. The conference<br />

under the title ‘Tourism potentials in the ‘Golden triangle’<br />

was held with the intention of having a mutual appearance<br />

with the Austrian partners, whereby interesting lectures<br />

were delivered on the opportunities, methods of effective<br />

access to the international tourism markets; on the<br />

formulation of a joint strategy to be followed; and<br />

the sustainability of the quality in tourism.<br />

Result of the project<br />

Tourists arriving in Mosonmagyaróvár can get an overview<br />

on the region’s tourist offer in a modern environment<br />

more effectively and much quicker. In possession of the<br />

information received they spend their vacation in the<br />

region meaningful, much more varied, as systematised<br />

information materials are available for them, which help<br />

in the orientation in the vast data and information.<br />

The performance of the tourist enterprises will improve<br />

with the help of the project, as the number of the arriving<br />

guests will grow as a consequence of the project, they<br />

want to spend longer time and right after crossing<br />

the border they can search for programmes, lodging for<br />

their stay with the help of a serious information database.<br />

Co-operation partners<br />

Österreichische Piaristenordens Provinz<br />

Mosonmagyaróvár Város Önkormányzata / Municipality of<br />

Mosonmagyaróvár<br />

45

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