07.11.2013 Aufrufe

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

Határon átnyúló turizmusfejlesztési hálózatok - VÁTI

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Western-Pannon Regional<br />

Bicycle Rental System<br />

Beneficiary:<br />

Kôszeg Cyclist Union<br />

9730 Kôszeg, Kossuth Lajos u. 15.<br />

Subsidy amount: 467 204 EUR<br />

Aim of the project<br />

On the Hungarian side of the cross-border region the establishment of a cycle rental system, which provides cycle rental<br />

opportunity in such a way, that with the help of sub-centres (10) the pickup and drop-off of cycles can take place at<br />

different places. Rental opportunity will increase the tourist attraction among the cyclists using the cycles based on an<br />

„impulse” decision. In the framework of the project after the planning phase the Kôszeg Logistics Centre will be built and<br />

the necessary equipment, software will be procured for the centre and sub-centres and an intense promotional activity<br />

will be launched for the purposes of regional tourist marketing.<br />

Content of the project<br />

The applicant prepared a marketing plan for the clarification<br />

of the rental system promotion and services, which was<br />

introduced in the framework of an opening event. Jointly<br />

with the existing regional cycle tourist office in Kôszeg, at<br />

the Boating Lake a 2-floor Cycle Rental Centre was built<br />

and on the related area park landscaping activities (soil<br />

replacement, planting of trees) took place. In the central<br />

building a complete, high-level service was established<br />

with cycle washing facility, quality tools and repair stands.<br />

They have established the technical conditions of 10 regional<br />

rental locations, which will be used as cycle pickup and<br />

drop-off points for tourists. The storage facility shall cater<br />

for safe storage of 30 cycles at a time and they also need<br />

to provide tools necessary for repair. 60 cycles have already<br />

been procured, and the delivery of the necessary information<br />

technology equipment completed. The applicant also<br />

established a www.pannonbike.hu web site, where widescope<br />

information can be obtained about the project,<br />

tour routes and various programmes.<br />

Results of the project<br />

Cyclists and cyclist tourists received detailed information<br />

and motivation to spend their leisure time in a healthier<br />

way. The demand has increased for catering and<br />

accommodation opportunities in the region. In order to<br />

promote the adoption of cycling culture in the region,<br />

the change of approach has started, furthermore close<br />

co-operation was established with the partners through<br />

the cross-border services.<br />

Co-operating partners<br />

Nyugat-Dunántúli Kerékpáros Régióért Egyesület<br />

Dinamo die Fahhrad Initiative<br />

2Radchaoten<br />

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