ePub Institutional Repository - ePub WU - Wirtschaftsuniversität Wien
ePub Institutional Repository - ePub WU - Wirtschaftsuniversität Wien
ePub Institutional Repository - ePub WU - Wirtschaftsuniversität Wien
Sie wollen auch ein ePaper? Erhöhen Sie die Reichweite Ihrer Titel.
YUMPU macht aus Druck-PDFs automatisch weboptimierte ePaper, die Google liebt.
8 Abstract<br />
The use of supply chain management is of increasing importance in the wood<br />
industry. The overall wood-flow starts with standing trees in forests and continues<br />
with harvesting, bucking, sorting, transportation to terminals, sawmills, pulp mills,<br />
paper mills and heating plants, conversion into products like pulp, paper, lumber and<br />
ends at different customers. 237 Co-ordinating this wood-flow is important for the<br />
effectiveness of the whole supply chain “wood” as there is a pressure to reduce costs,<br />
expand globally, introduce new products fast and increase service levels. This paper<br />
analyses the supply chain of the Austrian wood industry and their sub-branches<br />
sawmilling industry, wood working industry, panel industry and paper industry.<br />
Within the framework of a study, carried out in co-operation with the Association of<br />
the Austrian Wood Industries and the Institute of Transport Economics and Logistics<br />
(Vienna University of Economics and Business Administration), companies of the<br />
Austrian wood industry had been asked about their procurement and distribution<br />
policies and important characteristics. Based on these results this paper aims to show<br />
potentials for further improvements.<br />
One significant result is the fact that stocks are rather high and lead to high capital<br />
costs. Supply chain management helps to reduce stocks and stock costs through a<br />
better collaboration of all supply chain partners and introduction of supply chain<br />
management systems like EDI. Another possibility to control the so-called bullwhipeffect<br />
responsible for high stocks is to reduce uncertainty through centralising<br />
information. It is also recommended to pursue an “everyday low pricing”-strategy.<br />
The study also focuses on the high lead times in this branch and shows how to reduce<br />
them. Furthermore, there are potentials for improvement with reference to the<br />
significant deficits in communication. Only little information about demand and<br />
stocks is forwarded to other supply chain partners in the wood industry. The<br />
introduction of a supply chain management would improve the information and<br />
knowledge management in this supply chain. The paper also deals with a<br />
simplification, synchronisation and automation of processes in this branch.<br />
This study aims to offer all participating companies a possibility for benchmarking<br />
and to make them aware of the necessity of supply chain management.<br />
237 Vgl. Carlsson/Rönnqvist (2004), S 589.<br />
XLVI