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ePub Institutional Repository - ePub WU - Wirtschaftsuniversität Wien

ePub Institutional Repository - ePub WU - Wirtschaftsuniversität Wien

ePub Institutional Repository - ePub WU - Wirtschaftsuniversität Wien

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8 Abstract<br />

The use of supply chain management is of increasing importance in the wood<br />

industry. The overall wood-flow starts with standing trees in forests and continues<br />

with harvesting, bucking, sorting, transportation to terminals, sawmills, pulp mills,<br />

paper mills and heating plants, conversion into products like pulp, paper, lumber and<br />

ends at different customers. 237 Co-ordinating this wood-flow is important for the<br />

effectiveness of the whole supply chain “wood” as there is a pressure to reduce costs,<br />

expand globally, introduce new products fast and increase service levels. This paper<br />

analyses the supply chain of the Austrian wood industry and their sub-branches<br />

sawmilling industry, wood working industry, panel industry and paper industry.<br />

Within the framework of a study, carried out in co-operation with the Association of<br />

the Austrian Wood Industries and the Institute of Transport Economics and Logistics<br />

(Vienna University of Economics and Business Administration), companies of the<br />

Austrian wood industry had been asked about their procurement and distribution<br />

policies and important characteristics. Based on these results this paper aims to show<br />

potentials for further improvements.<br />

One significant result is the fact that stocks are rather high and lead to high capital<br />

costs. Supply chain management helps to reduce stocks and stock costs through a<br />

better collaboration of all supply chain partners and introduction of supply chain<br />

management systems like EDI. Another possibility to control the so-called bullwhipeffect<br />

responsible for high stocks is to reduce uncertainty through centralising<br />

information. It is also recommended to pursue an “everyday low pricing”-strategy.<br />

The study also focuses on the high lead times in this branch and shows how to reduce<br />

them. Furthermore, there are potentials for improvement with reference to the<br />

significant deficits in communication. Only little information about demand and<br />

stocks is forwarded to other supply chain partners in the wood industry. The<br />

introduction of a supply chain management would improve the information and<br />

knowledge management in this supply chain. The paper also deals with a<br />

simplification, synchronisation and automation of processes in this branch.<br />

This study aims to offer all participating companies a possibility for benchmarking<br />

and to make them aware of the necessity of supply chain management.<br />

237 Vgl. Carlsson/Rönnqvist (2004), S 589.<br />

XLVI

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