financial excesses

”We love trying
new ideas”
TW: Sandra, following a crisis-ridden
year 2009, AIME
2010 is the first event to
kick off the round of important
international trade fairs
for the meetings, incentive
and event industry in the
new business year 2010.
Are you satisfied with the
results of the show? And in
what respects?
Chipchase: We were delighted
with the results of
the show. A record number
of exhibitors, a record number
of Hosted Buyers and
media. After talking with Ex-
A barometer for
business inquiries
hibitors, it appears that
there is a lot of pent up demand
with incentive and
convention corporate meeting
programs that were ei-
AIME Talk
Sandra Chipchase, CEO Melbourne Convention
+ Visitors Bureau, talking mid-
March about AIME 2010, which had just
come to a close, and about Melbourne as
a meetings and trade fair destination.
ther cancelled or postponed
due to the GFC in the second
half of last year now
back on the books and people
are ready to do business.
AIME is always a good barometer
for business enquiries
and the fact that this
year most exhibitors have all
walked away with Request
for Proposals and many with
confirmed contracts and
written business, is extremely
gratifying.
TW: For the public and a
large number of the exhibitors
the fair went very well
once again, typically featuring
extremely laid-back contacts
between all groups of
participants. Unfortunately,
not as many visitors turned
up as hoped for. Why was
that, do you think?
Chipchase: The audited figures
have not been released
but all indications are the
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